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Viral marketing
11
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5
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Raghunathan, Srinivasan
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Du, Rong
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MIS quarterly
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
11
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1
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11
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1
Influence in social media : an investigation of tweets spanning the 2011 Egyptian social movement
Venkatesan, Srikanth
;
Valecha, Rohit
;
Yaraghi, Niam
; …
- In:
MIS quarterly
45
(
2021
)
4
,
pp. 1679-1714
Persistent link: https://www.econbiz.de/10012814923
Saved in:
2
Online product reviews : is a finer-grained rating scheme superior to a coarser one?
Tunc, Murat M.
;
Cavusoglu, Huseyin
;
Raghunathan, Srinivasan
- In:
MIS quarterly
45
(
2021
)
4
,
pp. 2193-2234
Persistent link: https://www.econbiz.de/10012815067
Saved in:
3
Motivating user-generated content : the unintended consequences of incentive thresholds
He, Liuyi
;
Luo, Jifeng
;
Tang, Yisong
;
Wu, Zhiyan
;
Zhang, Han
- In:
MIS quarterly
47
(
2023
)
3
,
pp. 1015-1044
Persistent link: https://www.econbiz.de/10014422568
Saved in:
4
Unifying algorithmic and theoretical perspectives : emotions in online reviews and sales
Yu, Yifan
;
Yang, Yang
;
Huang, Jinghua
;
Tan, Yong
- In:
MIS quarterly
47
(
2023
)
1
,
pp. 127-160
Persistent link: https://www.econbiz.de/10013556931
Saved in:
5
The persuasive power of emoticons in electronic word-of-mouth communication on social networking services
Qiu, Lingyun
;
Wang, Weiquan
;
Pang, Jun
- In:
MIS quarterly
47
(
2023
)
2
,
pp. 511-534
Persistent link: https://www.econbiz.de/10014422462
Saved in:
6
Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo
;
Ferreira, Pedro
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
Saved in:
7
Product reviews : a benefit, a burden, or a trifle? : how seller reputation affects the role of product reviews
Wang, Hongpeng
;
Du, Rong
;
Shen, Wenqi
;
Qiu, Liangfei
; …
- In:
MIS quarterly
46
(
2022
)
2
,
pp. 1243-1272
Persistent link: https://www.econbiz.de/10013286611
Saved in:
8
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
9
Is more better? : the divide between retailer’s and manufacturers' preferences for reviews and review monetization
Zhang, Haozhao
;
Zhang, Zhe
;
Raghunathan, Srinivasan
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1349-1410
Persistent link: https://www.econbiz.de/10012631432
Saved in:
10
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
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