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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Customer integration"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online retailing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Mundpropaganda"
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Customer integration
Internet marketing
Internet
Online retailing
Viral marketing
76
Virales Marketing
76
Social Web
43
Social web
43
Consumer behaviour
38
Konsumentenverhalten
38
Online-Marketing
31
word of mouth
23
Online-Handel
15
online reviews
12
social media
12
user-generated content
12
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10
Werbewirkung
10
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advertising
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Electronic Commerce
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online word of mouth
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Kundenintegration
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online word-of-mouth
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social networks
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Beziehungsmarketing
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Relationship marketing
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endogeneity
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Fossen, Beth L.
3
Gopinath, Shyam
3
Proserpio, Davide
3
Schweidel, David A.
3
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Ofek, Elie
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Tucker, Catherine
2
Wang, Xin
2
Agarwal, Ritu
1
Albuquerque, Paulo
1
Aral, Sinan
1
Bapna, Ravi
1
Bart, Yakov
1
Bell, David R.
1
Bendle, Neil T.
1
Burtch, Gordon
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
Chen, Kay-Yut
1
Chevalier, Judith A.
1
Chiang, Roger H. L.
1
Chintagunta, Pradeep K.
1
Choi, Jeonghye
1
De, Anwesha
1
Dover, Yaniv
1
Fainmesser, Italy P.
1
Fang, Limin
1
Gao, Guodong
1
Griskevicius, Vladas
1
Hauser, John R.
1
Hollenbeck, Brett
1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
85
Journal of retailing and consumer services
63
International journal of hospitality management
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Information systems research : ISR
36
Tourism management : research, policies, practice
35
Journal of marketing communications
31
Electronic commerce research
30
Journal of management information systems : JMIS
24
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of electronic commerce research : JECR
22
International journal of electronic marketing and retailing : IJEMR
21
Journal of internet commerce
21
International journal of advertising : the review of marketing communications
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of marketing
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
International journal of advertising : the quarterly review of marketing communications
15
International journal of consumer studies
15
Journal of promotion management : innovations in planning and applied research
15
International journal of electronic commerce : IJEC
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
The journal of product & brand management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of the Academy of Marketing Science
11
Business horizons
10
Cogent business & management
10
Journal of consumer marketing
10
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ECONIS (ZBW)
41
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1
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
2
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
3
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
4
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
5
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
6
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
7
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Saved in:
10
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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