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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Film industry"
~subject:"Internet marketing"
~subject:"Internet"
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Search: subject_exact:"Mundpropaganda"
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Film industry
Internet marketing
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Viral marketing
76
Virales Marketing
76
Social Web
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Social web
43
Consumer behaviour
38
Konsumentenverhalten
38
Online-Marketing
31
word of mouth
23
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online word of mouth
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Gopinath, Shyam
4
Chintagunta, Pradeep K.
3
Fossen, Beth L.
3
Schweidel, David A.
3
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Ofek, Elie
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Proserpio, Davide
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Tucker, Catherine
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2
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Albuquerque, Paulo
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Dover, Yaniv
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
79
International journal of hospitality management
45
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of internet marketing and advertising : IJIMA
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
Journal of marketing communications
31
Tourism management : research, policies, practice
30
Information systems research : ISR
29
Journal of management information systems : JMIS
25
Electronic commerce research
23
Journal of marketing
21
International journal of advertising : the review of marketing communications
20
Journal of hospitality marketing & management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of contemporary hospitality management
19
Journal of internet commerce
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
17
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising research
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Psychology & marketing
15
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
The journal of product & brand management
13
International journal of consumer studies
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of the Academy of Marketing Science
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Cogent business & management
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
36
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1
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
2
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
3
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Online review solicitations reduce extremity bias in online review distributions and increase their representativeness
Karaman, Hülya
- In:
Management science : journal of the Institute for …
67
(
2021
)
7
,
pp. 4420-4445
Persistent link: https://www.econbiz.de/10012624571
Saved in:
6
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
7
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
8
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
9
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
10
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
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