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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"Marketing management"
~subject:"Pricing strategy"
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Marketing management
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Theorie
517
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517
Operations Research
304
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304
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301
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301
Lieferkette
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Simchi-Levi, David
5
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Cohen, Maxime C.
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3
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3
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Keskin, N. Bora
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Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of business research : JBR
346
Industrial marketing management : the international journal for industrial and high-tech firms
261
Journal of revenue and pricing management
213
Journal of strategic marketing
193
SpringerLink / Bücher
188
European journal of operational research : EJOR
186
International journal of production economics
179
European journal of marketing : EJM
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123
Europäische Hochschulschriften / 5
119
Journal of the Academy of Marketing Science
115
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112
Journal of retailing and consumer services
109
Journal of marketing
108
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104
International journal of production research
86
Gabler Edition Wissenschaft
83
Marketing intelligence & planning
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Springer eBook Collection
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Operations research
65
The journal of brand management : an international journal
62
Manufacturing & service operations management : M & SOM
61
Transportation research / E : an international journal
60
Lehrbuch
58
Omega : the international journal of management science
55
Production and operations management : an international journal of the Production and Operations Management Society
55
Business horizons
53
International journal of hospitality management
51
Asia Pacific journal of marketing and logistics
50
The marketing review
50
The journal of product & brand management
47
Harvard-Business-Manager : das Wissen der Besten
46
International marketing review
46
Journal of marketing research : JMR
46
Journal of advertising research
44
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
44
Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
185
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1
Right to repair : pricing, welfare, and environmental implications
Chen, Jin
;
Yang, Luyi
;
Zhu, Cungen
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 1017-1036
Persistent link: https://www.econbiz.de/10014295227
Saved in:
2
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
3
Demand estimation using managerial responses to automated price recommendations
García, Daniel
;
Tolvanen, Juha
;
Wagner, Alexander K.
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 7918-7939
Persistent link: https://www.econbiz.de/10014279448
Saved in:
4
Buy-one-get-one promotions in a two-echelon supply chain
Li, Yuefeng
;
Khouja, Moutaz J.
;
Pan, Jingming
;
Zhou, Jing
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5234-5255
Persistent link: https://www.econbiz.de/10014392907
Saved in:
5
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
Best of both worlds ad contracts : guaranteed allocation and price with programmatic efficiency
Cohen, Maxime C.
;
Désir, Antoine
;
Korula, Nitish
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 4027-4050
Persistent link: https://www.econbiz.de/10014338333
Saved in:
8
Information disclosure and promotion policy design for platforms
Gur, Yonatan
;
Macnamara, Gregory
;
Morgenstern, Ilan
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 5883-5903
Persistent link: https://www.econbiz.de/10014393037
Saved in:
9
Data-driven approximation schemes for joint pricing and inventory control models
Qin, Hanzhang
;
Simchi-Levi, David
;
Wang, Li
- In:
Management science : journal of the Institute for …
68
(
2022
)
9
,
pp. 6591-6609
Persistent link: https://www.econbiz.de/10013373041
Saved in:
10
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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