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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"Purchase decision"
~subject:"Relationship marketing"
~subject:"word of mouth"
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Search: subject_exact:"Empfehlungsmarketing"
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Purchase decision
Relationship marketing
word of mouth
Viral marketing
92
Virales Marketing
92
Consumer behaviour
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Konsumentenverhalten
48
Social Web
35
Social web
35
Internet marketing
26
Online-Marketing
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Online-Handel
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social media
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of retailing and consumer services
47
Journal of business research : JBR
32
Journal of hospitality marketing & management
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing
15
International journal of internet marketing and advertising : IJIMA
14
International journal of hospitality management
13
Cogent business & management
12
Information systems research : ISR
11
International journal of contemporary hospitality management
11
Journal of service research : JSR
11
The journal of services marketing
11
Journal of strategic marketing
10
SpringerLink / Bücher
10
The journal of product & brand management
10
Journal of marketing research : JMR
9
Journal of travel and tourism marketing
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing research
7
Journal of promotion management : innovations in planning and applied research
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
Journal of the Academy of Marketing Science
6
The international review of retail, distribution and consumer research
6
The journal of brand management : an international journal
6
The service industries journal
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of consumer studies
5
International journal of electronic commerce : IJEC
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of global marketing
5
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ECONIS (ZBW)
26
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
3
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
4
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
5
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
6
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
8
Consumer cynicism in service failures
Tran, Hai-Anh
;
Strizhakova, Yuliya
;
Usrey, Bryan
; …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
Saved in:
9
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
10
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
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