//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"Purchase decision"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Purchase decision
Social Web
Viral marketing
92
Virales Marketing
92
Consumer behaviour
48
Konsumentenverhalten
48
Social web
35
Internet marketing
26
Online-Marketing
26
Online retailing
13
Online-Handel
13
word of mouth
13
Customer satisfaction
11
Kundenzufriedenheit
11
social media
9
Beziehungsmarketing
8
Dienstleistungsqualität
8
Experiment
8
Relationship marketing
8
Service quality
8
online reviews
8
word-of-mouth
8
Advertising
6
Advertising effects
6
Brand image
6
Emotion
6
Kaufentscheidung
6
Markenimage
6
Personality psychology
6
Persönlichkeitspsychologie
6
Werbewirkung
6
Werbung
6
Artificial intelligence
5
E-commerce
5
Electronic Commerce
5
Künstliche Intelligenz
5
Social network
5
Social relations
5
Soziale Beziehungen
5
Soziales Netzwerk
5
more ...
less ...
Online availability
All
Undetermined
23
Free
5
Type of publication
All
Article
40
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Case study
1
Fallstudie
1
Language
All
English
40
Author
All
De Angelis, Matteo
2
Flavián Blanco, Carlos
2
Hosanagar, Kartik
2
Ofek, Elie
2
Pozharliev, Rumen
2
Acikgoz, Fulya
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Akdim, Khaoula
1
Alguezaui, Salma
1
Ameen, Nisreen
1
Anderson, Ashton
1
Anlamlier, Eda
1
Aral, Sinan
1
Bapna, Ravi
1
Bartov, Eli
1
Bell, David R.
1
Bendle, Neil T.
1
Boon, Edward
1
Bridges, K. Robert
1
Burtch, Gordon
1
Calantone, Roger J.
1
Campbell, Colin L.
1
Carroni, Elias
1
Casaló, Luis V.
1
Chintagunta, Pradeep K.
1
Choi, Jeonghye
1
Di Cioccio, Martina
1
Duarte, Maria Margarida
1
Fagerstrøm, Asle
1
Fainmesser, Italy P.
1
Fang, Limin
1
Faurel, Lucile
1
Filieri, Raffaele
1
Frankwick, Gary L.
1
Gao, Guodong
1
Ghinea, Gheorghita
1
Goel, Sharad
1
Gopinath, Shyam
1
Griskevicius, Vladas
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of business research : JBR
96
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
33
Information systems research : ISR
32
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of electronic commerce research : JECR
19
Journal of hospitality marketing & management
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
Journal of internet commerce
13
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
12
International journal of business information systems : IJBIS
12
Journal of advertising research
12
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
European journal of marketing : EJM
10
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
2
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
3
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
4
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
5
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
6
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
7
Home cooking in the digital age : when observing food influencers on social media triggers the imitation of their practices
Sokolova, Karina
;
Vessal, Saeedeh Rezaee
;
Perez, Charles
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1152-1171
Persistent link: https://www.econbiz.de/10014530981
Saved in:
8
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
9
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
10
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->