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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"Purchase decision"
~subject:"social media"
~subject:"word of mouth"
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Search: subject_exact:"Empfehlungsmarketing"
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Purchase decision
social media
word of mouth
Viral marketing
92
Virales Marketing
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Consumer behaviour
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Konsumentenverhalten
48
Social Web
35
Social web
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Internet marketing
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Online-Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
International journal of internet marketing and advertising : IJIMA
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of marketing
16
Journal of marketing communications
16
Information systems research : ISR
15
Journal of hospitality marketing & management
10
Journal of marketing research : JMR
10
Journal of marketing research
9
Journal of management information systems : JMIS
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The service industries journal
7
Cogent business & management
6
International journal of advertising : the review of marketing communications
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Journal of promotion management : innovations in planning and applied research
6
Journal of travel and tourism marketing
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of strategic marketing
5
Management information systems : mis quarterly
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Discussion paper
4
Health marketing quarterly
4
International journal of business information systems : IJBIS
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of market research
4
International journal of technology marketing : IJTMkt
4
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Global business review
3
International journal of business excellence
3
International journal of consumer studies
3
International journal of hospitality management
3
International journal of information systems and change management : IJISCM
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International journal of services technology and management
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ECONIS (ZBW)
26
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1
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
2
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
3
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
4
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
5
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
6
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
7
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
8
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
9
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
10
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
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