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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"Purchase decision"
~subject:"word of mouth"
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Search: subject_exact:"Empfehlungsmarketing"
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Purchase decision
word of mouth
Viral marketing
91
Virales Marketing
91
Consumer behaviour
47
Konsumentenverhalten
47
Social Web
34
Social web
34
Internet marketing
25
Online-Marketing
25
Online retailing
13
Online-Handel
13
Customer satisfaction
11
Kundenzufriedenheit
11
social media
9
Beziehungsmarketing
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Dienstleistungsqualität
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Experiment
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Relationship marketing
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online reviews
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word-of-mouth
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Advertising effects
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Personality psychology
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Electronic Commerce
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Ofek, Elie
2
Acikgoz, Fulya
1
Ajorlou, Amir
1
Alguezaui, Salma
1
Anlamlier, Eda
1
Barhorst, Jennifer Brannon
1
Bell, David R.
1
Bock, Dora E.
1
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1
Cai, Wenpei
1
Calantone, Roger J.
1
Chen, Xingyu
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Choi, Jeonghye
1
Fagerstrøm, Asle
1
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1
Filieri, Raffaele
1
Frankwick, Gary L.
1
Ghinea, Gheorghita
1
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1
Harnish, Richard J.
1
Huang, Minxue
1
Jadbabaie, Ali
1
Kakhbod, Ali
1
Kamada, Yuichiro
1
Kokkoris, Michail D.
1
Krajci, Matthew D.
1
Krey, Nina
1
Krishnan, Ranjani
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Lee, Clarence
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Li, Chunyu
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Lin, Mingfeng
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Lodish, Leonard M.
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Lu, Susan Feng
1
Luo, Lan
1
McLean, Graeme J.
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Nguyen, Hang
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing
10
Information systems research : ISR
9
Journal of marketing research : JMR
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing research
6
Cogent business & management
5
International journal of internet marketing and advertising : IJIMA
5
The service industries journal
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of strategic marketing
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of hospitality marketing & management
3
Journal of promotion management : innovations in planning and applied research
3
Journal of service research : JSR
3
Simon Business School working paper
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
2
Cowles Foundation discussion paper
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Human systems management : HSM
2
IEEE transactions on engineering management : EM
2
International journal of arts management
2
International journal of consumer studies
2
International journal of electronic commerce : IJEC
2
International journal of hospitality management
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of services and operations management
2
International journal of services technology and management
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Journal for global business advancement : JGBA
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
19
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
3
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
4
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
5
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
6
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
7
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
8
Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang
;
Calantone, Roger J.
;
Krishnan, Ranjani
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 887-910
Persistent link: https://www.econbiz.de/10012213249
Saved in:
9
Contracting with word-of-mouth management
Kamada, Yuichiro
;
Öry, Aniko
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5094-5107
Persistent link: https://www.econbiz.de/10012390765
Saved in:
10
Effectiveness of reputation in contracting for customized production : evidence from online labor markets
Lin, Mingfeng
;
Liu, Yong
;
Viswanathan, Siva
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011819579
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