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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Marketing"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Online-Marketing
Psychology of advertising
Relationship marketing
Internet marketing
84
Werbung
81
Advertising
67
Consumer behaviour
43
Konsumentenverhalten
43
Advertising effects
29
Werbewirkung
29
Social Web
25
Social web
25
advertising
24
Theorie
22
Theory
22
E-commerce
19
Electronic Commerce
19
Online retailing
19
Online-Handel
19
Preismanagement
15
Pricing strategy
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Search engine
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Suchmaschine
15
Auction theory
13
Auktionstheorie
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Internet
13
online advertising
12
Viral marketing
11
Virales Marketing
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advertising and media
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Competitive strategy
9
Wettbewerbsstrategie
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marketing
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Game theory
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Information behaviour
8
Informationsverhalten
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Social network
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Soziales Netzwerk
8
Spieltheorie
8
Auction
7
Auktion
7
Learning process
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84
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85
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English
85
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Balseiro, Santiago R.
5
Tucker, Catherine
5
Ghose, Anindya
4
Bapna, Ravi
3
Chintagunta, Pradeep K.
3
Goldfarb, Avi
3
Besbes, Omar
2
Burtch, Gordon
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Lambrecht, Anja
2
Li, Beibei
2
Lin, Mingfeng
2
Mirrokni, Vahab
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Ofek, Elie
2
Shin, Jiwoong
2
Shin, Woochoel
2
Sun, Monic
2
Viswanathan, Siva
2
Xu, Lizhen
2
Zhang, Heng
2
Adena, Maja
1
Agarwal, Ritu
1
Alaei, Saeed
1
Amaldoss, Wilfred
1
Asadpour, Arash
1
Atahan, Pelin
1
Athey, Susan
1
Aydin, Goker
1
Babar, Yash
1
Balseiro, Santiago
1
Banerjee, Siddhartha
1
Bar-Gill, Sagit
1
Basu, Amit
1
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Published in...
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
334
International journal of internet marketing and advertising : IJIMA
201
Journal of retailing and consumer services
188
SpringerLink / Bücher
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of advertising research
131
Journal of marketing communications
123
International journal of advertising : the review of marketing communications
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
112
Psychology & marketing
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
90
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Springer eBook Collection
84
International journal of advertising : the quarterly review of marketing communications
83
Journal of promotion management : innovations in planning and applied research
79
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of advertising : official publication of the American Academy of Advertising
75
Industrial marketing management : the international journal for industrial and high-tech firms
74
Technological forecasting & social change : an international journal
73
Electronic commerce research
64
Journal of promotion management : JPM
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of technology marketing : IJTMkt
61
Cogent business & management
60
Journal of marketing research : JMR
58
Business horizons
57
The journal of product & brand management
57
Journal of management information systems : JMIS
56
Journal of marketing
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of travel and tourism marketing
52
Marketing intelligence & planning
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
48
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ECONIS (ZBW)
85
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan
;
Danaher, Brett
;
Smith, Michael D.
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
Saved in:
3
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
4
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
5
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
6
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
7
Sponsored content advertising in a two-sided market
Chatterjee, Prabirendra
;
Zhou, Bo
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7560-7574
Persistent link: https://www.econbiz.de/10012815387
Saved in:
8
Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun
;
Zhang, Dennis J.
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
Saved in:
9
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
10
Contextual standard auctions with budgets : revenue equivalence and efficiency guarantees
Balseiro, Santiago
;
Kroer, Christian
;
Kumar, Rachitesh
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 6837-6854
Persistent link: https://www.econbiz.de/10014435423
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