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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Internet marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
596
Journal of advertising research
470
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
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SpringerLink / Bücher
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International journal of advertising : the review of marketing communications
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Journal of retailing and consumer services
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Psychology & marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of global marketing
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International marketing review
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Journal of promotion management : JPM
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Journal of marketing
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European journal of marketing : EJM
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Journal of international marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Springer eBook Collection
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Journal of promotion management : innovations in planning and applied research
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
NBER working paper series
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Information systems research : ISR
93
Tourism management : research, policies, practice
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International journal of electronic marketing and retailing : IJEMR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
European journal of operational research : EJOR
90
Business horizons
89
Journal of international consumer marketing
88
The journal of product & brand management
86
Journal of marketing management : MM
85
Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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Health marketing quarterly
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ECONIS (ZBW)
152
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121
Treatment effectiveness and side effects : a model of physician learning
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
Saved in:
122
An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya
;
Yang, Sha
- In:
Management science : journal of the Institute for …
55
(
2009
)
10
,
pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
Saved in:
123
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
124
Strategies to fight ad-sponsored rivals
Casadesus-Masanell, Ramon
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
56
(
2010
)
9
,
pp. 1484-1499
Persistent link: https://www.econbiz.de/10008661598
Saved in:
125
Selection neglect in mutual fund advertisements
Koehler, Jonathan J.
;
Mercer, Molly
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1107-1121
Persistent link: https://www.econbiz.de/10003864214
Saved in:
126
Brand and price advertising in online markets
Baye, Michael R.
;
Morgan, John
- In:
Management science : journal of the Institute for …
55
(
2009
)
7
,
pp. 1139-1151
Persistent link: https://www.econbiz.de/10003864225
Saved in:
127
When acquisition spoils retention : direct selling vs. delegation under CRM
Yan, Dong
;
Yao, Yuliang
;
Cui, Tony Haitao
- In:
Management science : journal of the Institute for …
57
(
2011
)
7
,
pp. 1288-1299
Persistent link: https://www.econbiz.de/10009267616
Saved in:
128
Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry
Bala, Ram
;
Bhardwaj, Pradeep
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 148-160
Persistent link: https://www.econbiz.de/10003946184
Saved in:
129
Inventory management with advance demand information and flexible delivery
Wang, Tong
;
Toktay, Beril L.
- In:
Management science : journal of the Institute for …
54
(
2008
)
4
,
pp. 716-732
Persistent link: https://www.econbiz.de/10003701554
Saved in:
130
Consumer privacy and marketing avoidance : a static model
Hann, Il-Horn
;
Hui, Kai-Lung
;
Lee, Sang-Yong T.
;
Png, Ivan
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1094-1103
Persistent link: https://www.econbiz.de/10003737441
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