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~isPartOf:"Manual of international marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
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Search: subject_exact:"Markenarchitektur"
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Brand architecture
12
Markenarchitektur
12
Brand management
10
Markenführung
10
Corporate reputation
7
Firmenimage
7
Brand
5
Markenartikel
5
Brand image
3
Corporate branding
3
Markenimage
3
Stakeholder
3
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
Reputation
2
Unternehmenskultur
2
Arbeitsverhalten
1
Beziehungsmarketing
1
Brand citizenship behaviour
1
Brand covenant
1
Brand loyalty
1
Brand satisfaction
1
Brand-rapture
1
Branding in higher education
1
Business start-up
1
Christian theology
1
Co-creation
1
Consumer behaviour
1
Core values
1
Corporate brand
1
Corporate brand promise
1
Corporate brand reputation
1
Corporate identity
1
Customer integration
1
Customer satisfaction
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Dienstleistungssektor
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9
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9
Collection of articles of several authors
1
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1
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English
12
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Melewar, T. C.
2
Alwi, Sharifah
1
Areni, Charles S.
1
Bang, Nguyen
1
Esch, Franz-Rudolf
1
Gilani, Hasan
1
Güller, Karoline
1
Hamel, Peter Caspar
1
Ismail, Shahril Azwan
1
Juntunen, Mari
1
Khan, Imran
1
Kiefer, Hans
1
Lloyd, Stephen
1
Rahman, Kaleel
1
Rahman, Zillur
1
Ratma, Mobin
1
Roth, Simone
1
Schubert, Christian
1
Schwade, Alexander
1
Sujchaphong, Narissara
1
Tarnovskaya, Veronika
1
Woodside, Arch G.
1
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Manual of international marketing
Marketing intelligence & planning
The marketing review
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
2
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
3
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
4
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
5
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
6
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
7
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
8
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
Saved in:
9
Product line sub-branding versus company as the brand in services
Rahman, Kaleel
;
Areni, Charles S.
- In:
The marketing review
10
(
2010
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003963407
Saved in:
10
Corporate brand identity
Schubert, Christian
;
Kiefer, Hans
;
Esch, Franz-Rudolf
- In:
Manual of international marketing
,
(pp. 311-324)
.
2006
Persistent link: https://www.econbiz.de/10003368616
Saved in:
1
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