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~isPartOf:"Manual of international marketing"
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Search: subject_exact:"Markenarchitektur"
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Brand architecture
3
Brand management
3
Markenarchitektur
3
Markenführung
3
Corporate reputation
2
Firmenimage
2
Brand
1
Corporate culture
1
Innovation management
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Innovationsmanagement
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Markenartikel
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Marketing
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Unternehmenskultur
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English
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Esch, Franz-Rudolf
1
Güller, Karoline
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Hamel, Peter Caspar
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Kiefer, Hans
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Roth, Simone
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Schubert, Christian
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Schwade, Alexander
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Manual of international marketing
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
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ECONIS (ZBW)
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Corporate brand identity
Schubert, Christian
;
Kiefer, Hans
;
Esch, Franz-Rudolf
- In:
Manual of international marketing
,
(pp. 311-324)
.
2006
Persistent link: https://www.econbiz.de/10003368616
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2
Umbrella brand strategy
Schwade, Alexander
- In:
Manual of international marketing
,
(pp. 361-378)
.
2006
Persistent link: https://www.econbiz.de/10003368621
Saved in:
3
Corporate brand building
Hamel, Peter Caspar
;
Güller, Karoline
- In:
Manual of international marketing
,
(pp. 393-407)
.
2006
Persistent link: https://www.econbiz.de/10003368623
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