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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand"
~subject:"Consumer goods industry"
~subject:"Germany"
~subject:"Internet"
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Brand
Consumer goods industry
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Brand management
47
Markenführung
47
Brand image
37
Consumer behaviour
37
Konsumentenverhalten
37
Markenimage
37
Markenartikel
34
Advertising effects
19
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Esch, Franz-Rudolf
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Albrecht, Carmen-Maria
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Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
303
Journal of business research : JBR
284
The journal of product & brand management
205
Journal of retailing and consumer services
167
SpringerLink / Bücher
156
Psychology & marketing
83
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Asia Pacific journal of marketing and logistics
48
Journal of marketing
47
Journal of advertising research
45
Marketing letters : a journal of research in marketing
43
Journal of strategic marketing
41
Innovatives Markenmanagement
40
Marketing intelligence & planning
40
Research
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of fashion marketing and management
38
Journal of marketing communications
38
Springer eBook Collection / Business and Economics
38
The journal of consumer marketing
38
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Gabler Edition Wissenschaft
34
International journal of hospitality management
34
Journal of international consumer marketing
33
International journal of market research : JMRS ; the journal of the Market Research Society
32
Business horizons
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
European journal of marketing
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Journal of marketing management : MM
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Brands and branding
27
International journal of consumer studies
27
Journal of promotion management : innovations in planning and applied research
27
International marketing review
26
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ECONIS (ZBW)
42
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42
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date (oldest first)
1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
3
What consumer responses make a brand experience create brand attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
6
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
7
Signaling Teamwork : how brand prominence in brand alliance communication can influence customer perception
Kostyra, Daniel
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
Saved in:
8
The influence of localised corporate social responsibility and perceived brand localness on willingness to buy at a foreign grocery retailer
Keane, Marta
;
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011780838
Saved in:
9
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
10
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
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