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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand loyalty"
~subject:"Brand"
~subject:"Communication"
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Brand loyalty
Brand
Communication
Brand image
37
Markenimage
37
Brand management
22
Markenführung
22
Consumer behaviour
20
Konsumentenverhalten
20
Markenartikel
14
Advertising effects
10
Werbewirkung
10
Advertising
5
Werbung
5
Beziehungsmarketing
4
Internet marketing
4
Online-Marketing
4
Relationship marketing
4
Deutschland
3
Einzelhandel
3
Germany
3
Luxury goods
3
Luxusgüter
3
Measurement
3
Messung
3
Preismanagement
3
Pricing strategy
3
Psychology of advertising
3
Retail trade
3
Social Web
3
Social web
3
Werbepsychologie
3
Brand Experience
2
Brand Relationship
2
Confidence
2
Designation of origin
2
Experiment
2
Fashion
2
Football
2
Fußball
2
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11
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5
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Gierl, Heribert
3
Esch, Franz-Rudolf
2
Alavi, Sascha
1
Bruns, Daniel
1
Burmann, Christoph
1
Caldara, Cindy
1
Dörfer, Sabrina
1
Elger, Christian Erich
1
Faßnacht, Martin
1
Fischer, Alexander
1
Fischer, Dirk
1
Fischer, Marc
1
Flöter, Thomas
1
Habel, Johannes
1
Helme-Guizon, Agnès
1
Hornig, Tobias
1
Kanitz, Christopher
1
Klapper, Daniel
1
Kluge, Philipp Nikolaus
1
Koncz, Julia
1
Kostyra, Daniel
1
Langner, Tobias
1
Mohr, Henning
1
Muzellec, Laurent
1
Möll, Thorsten
1
Neuhaus, Carolin
1
Pappenheim, Christina
1
Penz, Elfriede
1
Praxmarer-Carus, Sandra
1
Raı̈es, Karine
1
Reckmann, Tobias
1
Roth, Simone
1
Schade, Michael
1
Schollmeyer, Thomas
1
Stöttinger, Barbara
1
Teichert, Thorsten
1
Thomas, Stefan
1
Uhrich, Sebastian
1
Weber, Bernd
1
Wieseke, Jan
1
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Marketing : ZFP ; journal of research and management
Journal of business research : JBR
203
The journal of brand management : an international journal
175
The journal of product & brand management
158
Journal of retailing and consumer services
96
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
43
Psychology & marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Marketing intelligence & planning
32
International journal of hospitality management
30
Journal of marketing communications
29
Journal of strategic marketing
29
Marketing letters : a journal of research in marketing
28
The journal of consumer marketing
28
Journal of international consumer marketing
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
European journal of marketing
24
International journal of consumer studies
24
International marketing review
24
Journal of global marketing
21
Journal of marketing
21
Journal of the Academy of Marketing Science
21
Journal of promotion management : JPM
20
Cogent business & management
19
Journal of promotion management : innovations in planning and applied research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
Journal of marketing management : MM
17
The IUP journal of brand management : IJBRM
17
Young consumers : insight and ideas for responsible marketers
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
SpringerLink / Bücher
15
International journal of advertising : the review of marketing communications
14
International journal of internet marketing and advertising : IJIMA
14
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ECONIS (ZBW)
16
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
What consumer responses make a brand experience create brand attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
5
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
6
Signaling Teamwork : how brand prominence in brand alliance communication can influence customer perception
Kostyra, Daniel
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
Saved in:
7
Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
Saved in:
8
Erfolgsstrategien im persönlichen Verkauf von Luxusmarken
Wieseke, Jan
;
Alavi, Sascha
;
Habel, Johannes
;
Dörfer, …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 131-143
Persistent link: https://www.econbiz.de/10009750430
Saved in:
9
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
10
Pricing luxury brands : specificities, conceptualization and performance impact
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009750437
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