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Consumer behaviour
162
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59
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56
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49
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49
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48
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47
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47
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42
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Gierl, Heribert
55
Esch, Franz-Rudolf
28
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22
Bruhn, Manfred
20
Diller, Hermann
18
Herrmann, Andreas
18
Wagner, Udo
17
Walsh, Gianfranco
17
Homburg, Christian
13
Swoboda, Bernhard
13
Huber, Frank
12
Tietz, Bruno
12
Wiedmann, Klaus-Peter
12
Dichtl, Erwin
10
Gröppel-Klein, Andrea
10
Burmann, Christoph
9
Ebster, Claus
9
Roth, Stefan
9
Zentes, Joachim
9
Klapper, Daniel
8
Meffert, Heribert
8
Müller, Holger
8
Voeth, Markus
8
Balderjahn, Ingo
7
Hildebrandt, Lutz
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Kroeber-Riel, Werner
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Schlegelmilch, Bodo B.
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Stumpp, Stefan
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Weinberg, Peter
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Albers, Sönke
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Eggert, Andreas
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Helm, Roland
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Hennig-Thurau, Thorsten
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Müller, Stefan
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Natter, Martin
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Schramm-Klein, Hanna
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Silberer, Günter
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Marketing : ZFP ; journal of research and management
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
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30,142
MPRA Paper
30,123
Chemical week
29,970
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29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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OLC EcoSci
652
ECONIS (ZBW)
642
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11
Measuring product commoditization : scale development
Wagner, Udo
;
Sepúlveda Simon, Fernanda Rayen
;
Enke, Margit
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 3-13
Persistent link: https://www.econbiz.de/10014437778
Saved in:
12
Rewards for a healthy lifestyle : the impact of reward type and timing in pay-as-you-live pricing
Unger, Franziska
;
Steul-Fischer, Martina
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014280978
Saved in:
13
The role of organizational values for sustainable development : the case of forest green rovers and the promotion of plant-based diets
Pape, Lennart
;
Höhn, Ingo
;
Bunds, Kyle
;
Koenigstorfer, …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10014306385
Saved in:
14
Smart transformative services to defuse crises? : the meaning of trust for the usage of digital contact tracing apps
Heimann, Kira Marie
;
Bilstein, Nicola
;
Haurand, Michelle D.
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10014280977
Saved in:
15
Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.
;
Paetz, Friederike
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
Saved in:
16
Branded for survival : naming effects on the life expectancy of new companies
Gürtler, Stefan
;
Miller, Barbara
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
2
,
pp. 44-58
Persistent link: https://www.econbiz.de/10013365248
Saved in:
17
Consumers' situational curiosity : a review of research on antecedents and consequences of curiosity in marketing-relevant situations
Daume, Jana
;
Hüütl-Maack, Verena
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10013443634
Saved in:
18
Creating superior value in the eyes of the customer : an analysis of the two generic value drivers and value paths
Fürst, Andreas
;
Staritz, Matthias
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 3-23
Persistent link: https://www.econbiz.de/10013392003
Saved in:
19
Customer cognitive appraisals of differential and dynamic pricing
Bambauer-Sachse, Silke
;
Young, Ashley
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 3-12
Persistent link: https://www.econbiz.de/10013473076
Saved in:
20
E-commerce firms' geographic scope : roles of intangible resources and country-specific moderators
Swoboda, Bernhard
;
Müller, Marius
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10013443622
Saved in:
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