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~isPartOf:"Marketing : journal of research and management"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~person:"Bagozzi, Richard P."
~person:"Balasubramanian, Siva Kumar"
~subject:"Consumer behaviour"
~subject:"Ethics"
~subject:"Markenführung"
~subject:"Unternehmensethik"
~type_genre:"Article in journal"
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Consumer behaviour
Ethics
Markenführung
Unternehmensethik
Konsumentenverhalten
6
Brand management
3
Brand
2
Markenartikel
2
Advertising
1
Advertising effects
1
Anti-branding
1
Attachment theory
1
Automotive industry
1
Beziehungsmarketing
1
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1
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Consumer psychology
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1
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1
Meaning transfer model
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Measurement
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Messung
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Bagozzi, Richard P.
Balasubramanian, Siva Kumar
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Hoppe, Daniel
3
Kang, Jiyun
3
Maxwell, Sarah
3
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3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wagner, Udo
3
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3
Abratt, Russell
2
Albers, Sönke
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Costa, Patrício
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Davari, Arezoo
2
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2
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Dwivedi, Abhishek
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2
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2
Gierl, Heribert
2
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2
Herstein, Ram
2
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2
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Marketing : journal of research and management
The journal of product & brand management
Journal of the Academy of Marketing Science
5
Psychology & marketing
4
Food policy : economics planning and politics of food and agriculture
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of world business : JWB
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
Review of marketing research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
2
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
3
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
4
Neuroscience in marketing research
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10003976397
Saved in:
5
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
6
When customers think differently : a customer-side categorization approach to strategic groups
Paulsen, Marcel
;
Birk, Matthias M.
;
Bagozzi, Richard P.
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003585096
Saved in:
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