Neuroscience in marketing research
Year of publication: |
2010
|
---|---|
Authors: | Bagozzi, Richard P. |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 6.2010, 1, p. 7-17
|
Subject: | Verkaufspersonal | Salespeople | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Neuromarketing |
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