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~isPartOf:"Marketing and consumer psychology series"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
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Ann Arbor, Mich.
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
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Marketing and consumer psychology series
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
29
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25
Industrial marketing management : the international journal for industrial and high-tech firms
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Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
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Erfurter Hefte zum angewandten Marketing
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Lecture notes in economics and mathematical systems : LNEMS
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Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
2
The aging consumer : perspectives from psychology and economics
Drolet, Aimee Leigh
(
ed.
);
Schwarz, Norbert
(
ed.
); …
-
2010
Persistent link: https://www.econbiz.de/10014450368
Saved in:
3
Visual
marketing
: from attention to action ; [outgrowth of the Visual
Marketing
Conference that was organized at the University of Michigan in May 2005]
Wedel, Michel
(
ed.
);
Pieters, Rik
(
contributor
)
-
2008
Introduction to visual
marketing
/ Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements …. Castelhano -- The informativeness of eye-movements for visual
marketing
: six cornerstones / Rik Pieters and Michel Wedel -- The … -- Measuring the value of point-of-purchase
marketing
with commercial eye-tracking data / Pierre Chandon, J. Wesley Hutchinson …
Persistent link: https://www.econbiz.de/10009261378
Saved in:
4
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and
marketing
, advertising and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
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