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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Бизнес Информ"
~person:"Ahuvia, Aaron"
~person:"Blanchard, Simon J."
~subject:"Consumer behaviour"
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Search: subject_exact:"Consumer preferences"
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Consumer behaviour
Konsumentenverhalten
5
Brand
2
Brand image
2
Brand love
2
Brand management
2
Emotion
2
Markenartikel
2
Markenführung
2
Markenimage
2
Beziehungsmarketing
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
1
Choice restriction
1
Commitment
1
Confidence
1
Conspicuous consumption
1
Construct validity
1
Consumer choice
1
Consumer motivation
1
Content validity
1
Customer satisfaction
1
Interdependent preferences
1
Kaufmotiv
1
Kundenzufriedenheit
1
Love
1
Measurement
1
Messung
1
Nachfrageinterdependenz
1
Overpayment
1
Preismanagement
1
Pricing
1
Pricing strategy
1
Prototypes
1
Relationship marketing
1
Repeated games
1
Satisfaction
1
Signalling
1
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Undetermined
2
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5
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5
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5
Conference paper
1
Konferenzbeitrag
1
Language
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English
5
Author
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Ahuvia, Aaron
Blanchard, Simon J.
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Kim, Jungkeun
4
Bang, Nguyen
3
Barone, Michael J.
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Drolet, Aimee
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Schmitt, Bernd
3
Septianto, Felix
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Tam, Leona
3
Wang, Bo
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Aspara, Jaakko
2
Baghi, Ilaria
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Brennan, Ross
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Custance, Paul
2
Dai, Xianchi
2
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Published in...
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Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Бизнес Информ
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Journal of service management
1
The Cambridge handbook of psychology and economic behaviour
1
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ECONIS (ZBW)
5
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1
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1
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
4
Consumer substitution decisions : an integrative framework
Hamilton, Rebecca W.
;
Thompson, Debora V.
;
Arens, Zachary G.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 305-317
Persistent link: https://www.econbiz.de/10010401324
Saved in:
5
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
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