//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Бизнес Информ"
~person:"Ahuvia, Aaron"
~person:"Dai, Xianchi"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer preferences"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
4
Brand
2
Brand image
2
Brand love
2
Brand management
2
Emotion
2
Markenartikel
2
Markenführung
2
Markenimage
2
Private consumption
2
Privater Konsum
2
Age
1
Age group
1
Aging
1
Altersgruppe
1
Bewertung
1
Beziehungsmarketing
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
1
Confidence
1
Construct validity
1
Content validity
1
Elderly people
1
Evaluation
1
Experiment
1
Love
1
Measurement
1
Memory
1
Memory search frame
1
Messung
1
Older consumers
1
Older workers
1
Prospect Theory
1
Prospect theory
1
Prototypes
1
Reference frame
1
Relationship marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ahuvia, Aaron
Dai, Xianchi
Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Kim, Jungkeun
4
Bang, Nguyen
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Drolet, Aimee
3
Hollebeek, Linda D.
3
Khare, Arpita
3
Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Schmitt, Bernd
3
Septianto, Felix
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Tam, Leona
3
Wang, Bo
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Aspara, Jaakko
2
Baghi, Ilaria
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Brennan, Ross
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Custance, Paul
2
more ...
less ...
Published in...
All
Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Бизнес Информ
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of service management
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
The Cambridge handbook of psychology and economic behaviour
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Si, Kao
;
Dai, Xianchi
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10013184245
Saved in:
2
Commentary: the role of age in consumer's retrieval and evaluation of consumption experiences
Davis, Cassandra Denise
;
Drolet, Aimee
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 27-30
Persistent link: https://www.econbiz.de/10013184264
Saved in:
3
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
4
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->