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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Consumer behaviour"
~subject:"Customers"
~subject:"Lieferantenmanagement"
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Consumer behaviour
Customers
Lieferantenmanagement
Beziehungsmarketing
182
Relationship marketing
182
Konsumentenverhalten
92
Customer satisfaction
52
Kundenzufriedenheit
52
Dienstleistungsqualität
45
Service quality
45
Bank
40
Brand management
35
Markenführung
35
Brand image
24
Markenimage
24
Personal banking
24
Privatkundengeschäft
24
Brand
21
Markenartikel
21
Social Web
19
Social web
19
Confidence
18
Internet marketing
18
Online-Marketing
18
Vertrauen
18
Supplier relationship management
17
Customer loyalty
16
Loyalty
13
Trust
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Customer integration
12
Electronic Banking
12
Electronic banking
12
Kundenintegration
12
Bankgeschäft
11
Banking services
11
Customer value
11
Einzelhandel
11
India
11
Indien
11
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Article
105
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Aufsatz in Zeitschrift
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English
105
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Bang, Nguyen
4
Pérez, Andrea
4
Bapat, Dhananjay
3
Leckie, Civilai
3
Rodríguez del Bosque, Ignacio A.
3
Heinonen, Kristina
2
Hollebeek, Linda D.
2
Merrilees, Bill
2
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Al-Hawari, Mohd Ahmad
1
Al-jazzazi, Akram
1
Amenuvor, Fortune Edem
1
Amin, Muslim
1
Amoako, George Kofi
1
Anabila, Peter
1
Andaleeb, Syed S.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Berraies, Sarra
1
Bharti, Kumkum
1
Bhaskar, Shilpa Sharma
1
Bhat, Suhail Ahmad
1
Bjelic, Marija
1
Brannan, Ross
1
Brem, Alexander
1
Brun, Isabelle
1
Buonamassa, Daniela
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Casidy, Riza
1
Cawsey, Timothy
1
Chang, Kirk
1
Chen, Annie Huiling
1
Chikazhe, Lovemore
1
Claro, Danny Pimentel
1
Coates, Nigel
1
Costa, Francisco José
1
Dahlstrom, Robert
1
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Marketing intelligence & planning
The international journal of bank marketing : IJBM
Journal of retailing and consumer services
467
Journal of business research : JBR
427
Industrial marketing management : the international journal for industrial and high-tech firms
240
International journal of hospitality management
171
The journal of services marketing
132
The journal of business & industrial marketing
119
The journal of product & brand management
97
Journal of the Academy of Marketing Science
94
The journal of brand management : an international journal
84
Journal of strategic marketing
82
Cogent business & management
78
Psychology & marketing
77
The service industries journal
75
Journal of hospitality marketing & management
74
SpringerLink / Bücher
73
Asia Pacific journal of marketing and logistics
72
International journal of contemporary hospitality management
71
Journal of marketing
70
Journal of retailing
70
Journal of travel and tourism marketing
69
Services marketing quarterly
58
Journal of service management
57
Journal of service research : JSR
56
European journal of marketing : EJM
55
The international review of retail, distribution and consumer research
55
International journal of retail & distribution management
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
49
Tourism management : research, policies, practice
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Service business
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
International journal of retail and distribution management
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Gabler Edition Wissenschaft
40
Journal of business-to-business marketing
40
International journal of electronic marketing and retailing : IJEMR
39
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ECONIS (ZBW)
105
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
3
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
6
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
7
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
8
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
9
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
10
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
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