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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
588
Brand management
329
Markenführung
329
Brand image
268
Markenimage
268
Brand
214
Markenartikel
212
Beziehungsmarketing
133
Relationship marketing
133
Social Web
64
Social web
64
Luxury goods
59
Luxusgüter
59
Online-Marketing
54
Emotion
50
Advertising effects
49
Werbewirkung
49
Customer satisfaction
36
Kundenzufriedenheit
36
Marketing management
35
Marketingmanagement
35
Brand loyalty
33
Corporate Social Responsibility
32
Corporate social responsibility
32
Einzelhandel
30
Retail trade
30
China
26
Personality psychology
26
Persönlichkeitspsychologie
26
Viral marketing
24
Virales Marketing
24
Markentreue
23
Advertising
22
Brand extension
21
Markentransfer
21
Werbung
21
Dienstleistungsqualität
20
Service quality
20
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347
Free
13
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Book / Working Paper
8
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Aufsatz in Zeitschrift
588
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
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English
588
Author
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Phau, Ian
12
Johnson, Lester W.
6
Arli, Denni
5
Casidy, Riza
5
Sharma, Piyush
5
Shimul, Anwar Sadat
5
Baxter, Stacey M.
4
Butcher, Luke
4
Gabrielli, Veronica
4
Grace, Debra
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Leckie, Civilai
4
Merrilees, Bill
4
Sarkar, Abhigyan
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Baghi, Ilaria
3
Bang, Nguyen
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Hollebeek, Linda D.
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Khare, Arpita
3
Kumar, Prashant
3
Mirzaei, Abas
3
Moharana, Tapas Ranjan
3
Pelsmacker, Patrick de
3
Pinto, Diego Costa
3
Pradhan, Debasis
3
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Marketing intelligence & planning
The journal of brand management : an international journal
Journal of business research : JBR
1,963
Journal of retailing and consumer services
1,926
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
387
European journal of marketing : EJM
347
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
328
Journal of international consumer marketing
318
Journal of travel and tourism marketing
316
Journal of marketing management : MM
301
Journal of retailing
301
Cogent business & management
297
Journal of marketing communications
294
Tourism management : research, policies, practice
292
International journal of retail & distribution management
288
Journal of marketing
288
Marketing letters : a journal of research in marketing
288
The international review of retail, distribution and consumer research
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
239
Young consumers : insight and ideas for responsible marketers
237
Journal of food products marketing
230
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ECONIS (ZBW)
588
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1
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588
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela C.
;
Oduro, Stephen
;
Umar, Rana Muhammad
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
7
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
8
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
9
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
10
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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