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~isPartOf:"Marketing intelligence & planning"
~language:"dan"
~language:"eng"
~subject:"Führungsstil"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Führungsstil
Markenführung
Personalmanagement
Consumer behaviour
126
Konsumentenverhalten
126
Brand management
103
Relationship marketing
98
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
68
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
32
Social web
32
Dienstleistungsqualität
29
Service quality
29
Marketing
28
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
USA
15
United States
15
Advertising effects
14
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Werbewirkung
14
B-to-B-Marketing
13
Bibliometrics
13
Bibliometrie
13
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105
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105
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4
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2
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2
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Übersichtsarbeit
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Phau, Ian
4
Bang, Nguyen
2
Guercini, Simone
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Akroush, Mamoun N.
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Borzekowski, Dina
1
Bravo, Rafael
1
Brem, Alexander
1
Brennan, Ross
1
Briggs, Maxwell
1
Brito, Eliane Pereira Zamith
1
Brown, Stephen
1
Cardinale, Sylvia
1
Casidy, Riza
1
Cawsey, Timothy
1
Centeno, Edgar
1
Chan, Fanny Fong Yee
1
Chandrasekar, Kalpana
1
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Marketing intelligence & planning
Journal of business research : JBR
858
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
716
The international journal of human resource management
660
The journal of brand management : an international journal
564
Journal of business ethics : JOBE
448
The journal of product & brand management
387
Leadership
381
Leadership & organization development journal
374
International journal of human resource management
356
Journal of retailing and consumer services
299
Human resource management
276
Human resource management review
272
International journal of hospitality management
247
SpringerLink / Bücher
210
Cogent business & management
198
The journal of management development
182
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
172
Harvard business review : HBR
167
Management revue : socio-economic studies
166
Employee relations
162
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
159
International journal of contemporary hospitality management
155
Human resource management journal
150
International journal of manpower
149
Administrative Sciences : open access journal
147
Springer eBook Collection
139
Business horizons
136
Industrial marketing management : the international journal for industrial and high-tech firms
135
International journal of organizational analysis
135
Journal of management & organization : JMO
134
Journal of managerial psychology
133
Organizational dynamics : a quarterly review of organizational behavior for professional managers
132
European journal of marketing : EJM
129
Advances in developing human resources : ADHR
128
European management journal
120
Journal of leadership & organizational studies : JLOS
118
Psychology & marketing
115
European journal of international management : EJIM
114
Journal of strategic marketing
114
Journal of business ethics : JBE
113
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ECONIS (ZBW)
105
Showing
1
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10
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105
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1
Exploring third-party’s brand rankings from consumers' persuasion
knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
2
Contesting competence : chief executive officers and leadership in Australian Football League clubs
Marjoribanks, Timothy
;
Farquharson, Karen
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011568658
Saved in:
3
Crisis brand
management
in emerging markets : insight from the Chinese infant milk powder scandal
Custance, Paul
;
Walley, Keith
;
Jiang, Dongni
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009508101
Saved in:
4
The potential of social media for luxury brand
management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
5
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
6
Effects of green brand on green purchase intention
Huang, Yi-chun
;
Yang, Minli
;
Wang, Yu-chun
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
Saved in:
7
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
8
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
9
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
10
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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