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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~language:"lit"
~language:"pol"
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Consumer behaviour
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3,011
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2,950
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2,931
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2,921
Journal of retailing and consumer services
2,919
Tourism management : research, policies, practice
2,784
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
581
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1
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581
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
Combination of streamers' product description and viewers' comments : moderating effect of streamer–viewer relationship strength
Peng, Yuhong
;
Ding, Jianwei
;
Zhang, Yueyan
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 190-210
Persistent link: https://www.econbiz.de/10014469248
Saved in:
3
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
4
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
5
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
6
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
7
Marketing intelligence and small firms' performance : the role of entrepreneurial alertness and effectuation
Karami, Masoud
;
Hossain, Mokter
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 168-189
Persistent link: https://www.econbiz.de/10014469247
Saved in:
8
A meta-analysis of the effect of chatbot anthropomorphism on the customer journey
Cheng, Yanxia
;
Zhu, Shijia
;
Xiao, Yuyang
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014469190
Saved in:
9
A study on lender participation in peer to peer lending
Mukerjee, Kaushik
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10014469192
Saved in:
10
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
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