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~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
276
Konsumentenverhalten
276
Brand management
68
Markenführung
68
Brand image
60
Markenimage
60
Beziehungsmarketing
58
Relationship marketing
58
Brand
35
Internet marketing
35
Markenartikel
35
Online-Marketing
34
Social Web
33
Social web
33
Werbewirkung
31
Einzelhandel
25
Retail trade
25
Online retailing
24
Online-Handel
24
Kundenzufriedenheit
23
Dienstleistungsqualität
19
Service quality
19
Environmental consciousness
17
Marketing management
17
Marketingmanagement
17
Umweltbewusstsein
17
Emotion
16
Advertising
14
Corporate Social Responsibility
13
Corporate social responsibility
13
Customer integration
13
E-commerce
13
India
13
Indien
13
Kundenintegration
13
Luxury goods
13
Luxusgüter
13
Werbung
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53
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Sivakumaran, Bharadhwaj
3
Moharana, Tapas Ranjan
2
Pradhan, Debasis
2
Abhishek
1
Aitken, Robert
1
Andrea Gudmundsdóttir
1
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1
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1
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1
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1
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1
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1
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1
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1
Cambra-Fierro, Jesus
1
Cao, Rong
1
Cardinale, Sylvia
1
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1
Chatterjee, Ravi
1
Chauhan, Abhishek
1
Chen, Tsai
1
Chen, Yini
1
Chi, Ting
1
Chien, Wei-Chun
1
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1
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1
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1
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1
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Marketing intelligence & planning
Journal of retailing and consumer services
385
Journal of business research : JBR
290
International journal of hospitality management
206
Journal of marketing communications
142
International journal of advertising : the review of marketing communications
140
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
92
International journal of advertising : the quarterly review of marketing communications
90
Cogent business & management
88
International journal of contemporary hospitality management
85
Journal of promotion management : innovations in planning and applied research
78
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
69
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
61
Journal of advertising research
57
Marketing letters : a journal of research in marketing
54
The service industries journal
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
The journal of product & brand management
49
Journal of strategic marketing
47
International journal of electronic marketing and retailing : IJEMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
The journal of brand management : an international journal
42
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
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ECONIS (ZBW)
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1
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
2
Differential effects of visual complexity in firm-generated content on consumer engagements : a deep learning approach
Wang, Feng
;
Yue, Mingyue
;
Yuan, Quan
;
Cao, Rong
- In:
Marketing intelligence & planning
42
(
2024
)
4
,
pp. 684-703
Persistent link: https://www.econbiz.de/10015056894
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
How visual angle influences product recommendations in response to two-sided messages
Winahjoe, Sari
;
Paramita, Widya
;
Jin, Frances Seowon
; …
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1010-1027
Persistent link: https://www.econbiz.de/10015056927
Saved in:
6
Subscription intentions for ChatGPT plus : a look at user satisfaction and self-efficacy
Jo, Hyeon
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1052-1073
Persistent link: https://www.econbiz.de/10015056947
Saved in:
7
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
8
Exploring the role of self-conscious emotions between consumer minimalism and rental behavior
Mishra, Sita
;
Moharana, Tapas Ranjan
;
Chatterjee, Ravi
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 262-283
Persistent link: https://www.econbiz.de/10015056857
Saved in:
9
Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers
Chen, Yini
;
Chi, Ting
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10015056858
Saved in:
10
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
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