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~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~type:"article"
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Advertising effects
Beziehungsmarketing
Viral marketing
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Virales Marketing
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Consumer behaviour
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5
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3
Internet marketing
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Bove, Liliana L.
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Ji, Chunli
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Li, Kefang
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Rohden, Simoni F.
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Santos, Cristiane Pizzutti dos
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Marketing intelligence & planning
Journal of retailing and consumer services
50
Journal of business research : JBR
35
Journal of hospitality marketing & management
16
International journal of internet marketing and advertising : IJIMA
15
International journal of hospitality management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of promotion management : innovations in planning and applied research
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Cogent business & management
11
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
Journal of marketing communications
11
Psychology & marketing
11
The journal of product & brand management
11
The journal of services marketing
11
Journal of advertising research
10
Tourism management : research, policies, practice
10
Journal of service research : JSR
9
Journal of travel and tourism marketing
9
Asia Pacific journal of marketing and logistics
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing
8
Journal of strategic marketing
8
International journal of advertising : the review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of electronic commerce research : JECR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of the Academy of Marketing Science
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of internet commerce
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
The journal of brand management : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Information systems research : ISR
5
International journal of consumer studies
5
Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing
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Journal of service management
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How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
2
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
3
Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite
;
Bove, Liliana L.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
Saved in:
4
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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