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~isPartOf:"Marketing intelligence & planning"
~subject:"Bewertung"
~subject:"Markenimage"
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Bewertung
Markenimage
Brand image
80
Brand management
64
Markenführung
64
Consumer behaviour
52
Konsumentenverhalten
52
Brand
31
Markenartikel
31
Beziehungsmarketing
17
Relationship marketing
17
Internet marketing
12
Online-Marketing
12
Advertising effects
10
Social Web
10
Social web
10
Werbewirkung
10
Designation of origin
9
Herkunftsbezeichnung
9
Brand loyalty
8
Corporate reputation
7
Firmenimage
7
Brand equity
6
Brand awareness
5
China
5
Confidence
5
Destination management
5
Destinationsmanagement
5
Vertrauen
5
Brand attitude
4
Brand trust
4
Customer integration
4
Firm performance
4
Kundenintegration
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
Purchase intention
4
Social media
4
Unternehmenserfolg
4
Advertising
3
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48
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Article
79
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1
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80
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80
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1
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1
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1
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1
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English
80
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All
Hollebeek, Linda D.
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Phau, Ian
2
Rahman, Zillur
2
Abdullah, Zulhamri
1
Abubakar, Abubakar Mohammed
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Bakshi, Madhupa
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Barrett, Nigel J.
1
Bartsch, Silke
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Brito, Eliane Pereira Zamith
1
Byon, Kevin K.
1
Chan, Fanny Fong Yee
1
Chandrasekar, Kalpana
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Dahiya, Richa
1
Dash, Satya Bhushan
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
90
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
80
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80
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
3
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
4
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
5
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
6
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
7
Synthesis of forty years of brand crisis literature
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 525-543
Persistent link: https://www.econbiz.de/10014313056
Saved in:
8
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
9
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
10
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
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