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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand engagement"
~subject:"Children"
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Brand engagement
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Brand
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Markenartikel
38
Brand management
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Markenführung
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Brand image
31
Markenimage
31
Consumer behaviour
29
Konsumentenverhalten
29
Beziehungsmarketing
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9
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Brand architecture
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Marketingmanagement
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Merrilees, Bill
2
Aitken, Robert
1
Borzekowski, Dina
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France, Cassandra
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Miller, Dale
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1
Robertson, Kirsten
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Marketing intelligence & planning
The journal of product & brand management
10
Journal of business research : JBR
7
Journal of retailing and consumer services
5
Young consumers : insight and ideas for responsible marketers
4
International journal of consumer studies
3
Journal of strategic marketing
3
Asia Pacific journal of marketing and logistics
2
Psychology & marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business history
1
Business horizons
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European research studies
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of hospitality and tourism insights
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international food & agribusiness marketing
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Konsum und Verhalten
1
Marketing letters : a journal of research in marketing
1
Measuring organization information systems success : new technologies and practices
1
Qualitative market research : an international journal
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Social and environmental issues in advertising
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Sport management review
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1
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
3
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
4
The development of brand attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
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