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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand engagement"
~subject:"Werbewirkung"
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Brand engagement
Werbewirkung
Brand
38
Markenartikel
38
Brand management
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Markenführung
37
Brand image
31
Markenimage
31
Consumer behaviour
29
Konsumentenverhalten
29
Beziehungsmarketing
18
Relationship marketing
18
Brand loyalty
9
Internet marketing
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Online-Marketing
9
Social Web
7
Social web
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Advertising effects
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Brand architecture
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Markentreue
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Brand attitude
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Brand awareness
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Brand meaning
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Brand trust
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Confidence
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Customer integration
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Emotion
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Kundenintegration
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Markenarchitektur
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Marketingmanagement
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Vertrauen
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Brand co-creation
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Merrilees, Bill
2
Aitken, Robert
1
Borzekowski, Dina
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Chauhan, Abhishek
1
Eshghi, Abdolreza
1
France, Cassandra
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Miller, Dale
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Pagla, Maria
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Robertson, Kirsten
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Sarkar, Abhigyan
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Marketing intelligence & planning
Journal of business research : JBR
33
The journal of product & brand management
31
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
Journal of retailing and consumer services
15
Journal of promotion management : JPM
14
The journal of brand management : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
Psychology & marketing
12
Journal of the Academy of Marketing Science
9
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Journal of advertising research
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Business horizons
2
Cogent business & management
2
European journal of marketing
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
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ECONIS (ZBW)
6
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1
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
2
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
3
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
4
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
5
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
6
The development of brand attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
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