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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Environmental consciousness"
~subject:"Experiment"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Environmental consciousness
Experiment
Service quality
Viral marketing
Consumer behaviour
242
Konsumentenverhalten
241
Brand management
60
Markenführung
60
Markenimage
52
Beziehungsmarketing
51
Relationship marketing
51
Brand
29
Markenartikel
29
Internet marketing
25
Social Web
25
Social web
25
Online-Marketing
24
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Emotion
13
Marketing management
13
Marketingmanagement
13
Advertising
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
12
Öko-Marketing
12
Confidence
11
Purchase intention
11
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68
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Article
97
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
97
Language
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English
97
Author
All
Cheah, Isaac
2
Hollebeek, Linda D.
2
Khare, Arpita
2
Kumar, Vikas
2
Leckie, Civilai
2
Lobo, Antonio
2
Merrilees, Bill
2
Phau, Ian
2
Shimul, Anwar Sadat
2
Zameer, Hashim
2
Abubakar, Abubakar Mohammed
1
Aitken, Robert
1
Akasreku, Frank
1
Aksoy, Safak
1
Albayrak, Tahir
1
Ali, Qadir
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Aziz, Md. Nusrate
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Ballantine, Paul W.
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Beverland, Michael
1
Bjelic, Marija
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Caber, Meltem
1
Cai, Rongjiang
1
Cambra-Fierro, Jesus
1
Chan, Fanny Fong Yee
1
Chan, Ricky Y. K.
1
Chan, Yolanda Y. Y.
1
Chauhan, Abhishek
1
Chen, Cheng-Hao Steve
1
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Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
675
Journal of retailing and consumer services
585
International journal of hospitality management
328
The journal of product & brand management
260
The journal of brand management : an international journal
221
Psychology & marketing
206
International journal of consumer studies
148
Asia Pacific journal of marketing and logistics
145
Journal of travel and tourism marketing
141
International journal of contemporary hospitality management
135
The journal of services marketing
133
Journal of marketing communications
128
Journal of hospitality marketing & management
125
Cogent business & management
119
European journal of marketing : EJM
118
Tourism management : research, policies, practice
107
Journal of international consumer marketing
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
93
Journal of strategic marketing
92
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
90
Journal of marketing
89
The service industries journal
89
Journal of the Academy of Marketing Science
88
Marketing letters : a journal of research in marketing
85
Services marketing quarterly
84
Journal of marketing research : JMR
83
The journal of consumer marketing
82
International journal of internet marketing and advertising : IJIMA
80
Journal of global marketing
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of marketing management : MM
70
Journal of economic behavior & organization : JEBO
69
Journal of business ethics : JOBE
68
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of Islamic marketing
66
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ECONIS (ZBW)
97
Showing
1
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10
of
97
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
3
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
4
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
7
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
8
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
9
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
10
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
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