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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Purchase intention"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Experiment
Purchase intention
Service quality
Viral marketing
Consumer behaviour
242
Konsumentenverhalten
241
Brand management
60
Markenführung
60
Markenimage
52
Beziehungsmarketing
51
Relationship marketing
51
Brand
29
Markenartikel
29
Internet marketing
25
Social Web
25
Social web
25
Online-Marketing
24
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Emotion
13
Marketing management
13
Marketingmanagement
13
Advertising
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
12
Öko-Marketing
12
Confidence
11
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64
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Article
86
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
86
Language
All
English
86
Author
All
Chan, Ricky Y. K.
2
Hollebeek, Linda D.
2
Kumar, Vikas
2
Leckie, Civilai
2
Merrilees, Bill
2
Phau, Ian
2
Sharma, Piyush
2
Abubakar, Abubakar Mohammed
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Andrade, Daniel Modenesi
1
Araujo, Diana Abreu von Borell de
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Aziz, Md. Nusrate
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Ballantine, Paul W.
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Beverland, Michael
1
Bjelic, Marija
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Cai, Rongjiang
1
Cambra-Fierro, Jesus
1
Chan, Fanny Fong Yee
1
Chan, Yolanda Y. Y.
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Cheng, Yue
1
Chikweche, Tendai
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Dash, Satya Bhushan
1
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Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
659
Journal of retailing and consumer services
579
International journal of hospitality management
317
The journal of product & brand management
260
The journal of brand management : an international journal
221
Psychology & marketing
188
Asia Pacific journal of marketing and logistics
143
The journal of services marketing
134
Journal of travel and tourism marketing
130
International journal of contemporary hospitality management
122
Journal of marketing communications
119
European journal of marketing : EJM
117
Journal of hospitality marketing & management
117
Cogent business & management
107
Tourism management : research, policies, practice
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
92
Journal of international consumer marketing
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
The service industries journal
89
International journal of consumer studies
88
Journal of strategic marketing
87
Journal of the Academy of Marketing Science
87
Journal of marketing
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
84
Marketing letters : a journal of research in marketing
84
Services marketing quarterly
83
Journal of marketing research : JMR
81
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
The journal of consumer marketing
74
Journal of Islamic marketing
71
Journal of global marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of economic behavior & organization : JEBO
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of retailing
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
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Source
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ECONIS (ZBW)
86
Showing
1
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10
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86
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
3
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
4
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
6
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
7
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
8
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
9
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
10
Uniqueness neglect on consumer resistance to AI
Mou, Yupeng
;
Xu, Tianjie
;
Hu, Yanghong
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
Saved in:
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