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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Service quality
Viral marketing
Consumer behaviour
242
Konsumentenverhalten
241
Brand management
60
Markenführung
60
Markenimage
52
Beziehungsmarketing
51
Relationship marketing
51
Brand
29
Markenartikel
29
Internet marketing
25
Social Web
25
Social web
25
Online-Marketing
24
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Environmental consciousness
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Emotion
13
Marketing management
13
Marketingmanagement
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Advertising
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Corporate Social Responsibility
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Corporate social responsibility
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
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Öko-Marketing
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11
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Article in journal
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Non-commercial literature
Aufsatz in Zeitschrift
82
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English
82
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Hollebeek, Linda D.
2
Kumar, Vikas
2
Leckie, Civilai
2
Merrilees, Bill
2
Phau, Ian
2
Abubakar, Abubakar Mohammed
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Aziz, Md. Nusrate
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Ballantine, Paul W.
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Beverland, Michael
1
Bjelic, Marija
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Cai, Rongjiang
1
Cambra-Fierro, Jesus
1
Chan, Fanny Fong Yee
1
Chan, Ricky Y. K.
1
Chan, Yolanda Y. Y.
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Cheng, Yue
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Dash, Satya Bhushan
1
Dias, Helison Bertoli Alves
1
Dimitrovski, Darko
1
Dobele, Angela
1
Dobre, Costinel
1
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Marketing intelligence & planning
Journal of business research : JBR
637
Journal of retailing and consumer services
542
International journal of hospitality management
309
The journal of product & brand management
257
The journal of brand management : an international journal
221
Psychology & marketing
188
The journal of services marketing
133
Asia Pacific journal of marketing and logistics
131
Journal of travel and tourism marketing
130
International journal of contemporary hospitality management
122
Journal of marketing communications
119
Journal of hospitality marketing & management
117
European journal of marketing : EJM
116
Cogent business & management
107
Tourism management : research, policies, practice
101
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
Journal of international consumer marketing
92
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
The service industries journal
89
International journal of consumer studies
88
Journal of strategic marketing
87
Journal of the Academy of Marketing Science
87
Journal of marketing
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
84
Marketing letters : a journal of research in marketing
84
Services marketing quarterly
83
Journal of marketing research : JMR
81
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
The journal of consumer marketing
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Journal of global marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of economic behavior & organization : JEBO
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of retailing
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of promotion management : innovations in planning and applied research
61
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ECONIS (ZBW)
82
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61
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
Saved in:
62
Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
63
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
64
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
65
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
66
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
67
The atecedents of satisfaction and revisit intentions for full-service restaurants
Marinkovic, Veljko
;
Senic, Vladimir
;
Ivkov, Danijela
; …
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10010380726
Saved in:
68
Effects of green brand on green purchase intention
Huang, Yi-chun
;
Yang, Minli
;
Wang, Yu-chun
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
Saved in:
69
Shopping centre customer service : creating customer satisfaction and loyalty
Kursunluoglu, Emel
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 528-548
Persistent link: https://www.econbiz.de/10010385837
Saved in:
70
Service quality and behavioural intentions in broadband services selection
Muhammad Sabbir Rahman
;
Aziz, Md. Nusrate
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 455-474
Persistent link: https://www.econbiz.de/10010385845
Saved in:
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