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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Experiment
Viral marketing
Consumer behaviour
242
Konsumentenverhalten
241
Brand management
60
Markenführung
60
Markenimage
52
Beziehungsmarketing
51
Relationship marketing
51
Brand
29
Markenartikel
29
Internet marketing
25
Social Web
25
Social web
25
Online-Marketing
24
Advertising effects
23
Werbewirkung
23
Customer satisfaction
21
Einzelhandel
21
Kundenzufriedenheit
21
Retail trade
21
Dienstleistungsqualität
17
Environmental consciousness
17
Service quality
17
Umweltbewusstsein
17
Online retailing
16
Online-Handel
16
Emotion
13
Marketing management
13
Marketingmanagement
13
Advertising
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Green marketing
12
India
12
Indien
12
Luxury goods
12
Luxusgüter
12
Öko-Marketing
12
Confidence
11
Purchase intention
11
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Undetermined
48
Type of publication
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Article
67
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
67
Language
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English
67
Author
All
Hollebeek, Linda D.
2
Kumar, Vikas
2
Merrilees, Bill
2
Phau, Ian
2
Abubakar, Abubakar Mohammed
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Ballantine, Paul W.
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Beverland, Michael
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Cai, Rongjiang
1
Chan, Fanny Fong Yee
1
Chan, Ricky Y. K.
1
Chan, Yolanda Y. Y.
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Cheng, Yue
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Dash, Satya Bhushan
1
Dias, Helison Bertoli Alves
1
Dobele, Angela
1
Dobre, Costinel
1
Elaysi, Mehdi
1
Elliott, Greg
1
Ennew, Christine T.
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
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Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
543
Journal of retailing and consumer services
348
The journal of product & brand management
255
The journal of brand management : an international journal
220
Psychology & marketing
168
International journal of hospitality management
146
Journal of marketing communications
114
Asia Pacific journal of marketing and logistics
105
European journal of marketing : EJM
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
98
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
90
Journal of international consumer marketing
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of travel and tourism marketing
80
Marketing letters : a journal of research in marketing
80
Tourism management : research, policies, practice
80
Journal of marketing research : JMR
78
International journal of consumer studies
77
International journal of internet marketing and advertising : IJIMA
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
Journal of marketing
72
Cogent business & management
71
Journal of strategic marketing
71
The journal of consumer marketing
70
Journal of the Academy of Marketing Science
67
Journal of economic behavior & organization : JEBO
64
Journal of global marketing
63
Journal of promotion management : innovations in planning and applied research
60
International journal of advertising : the review of marketing communications
59
Management science : journal of the Institute for Operations Research and the Management Sciences
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
International marketing review
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
International journal of contemporary hospitality management
54
Journal of behavioral and experimental economics
54
Journal of hospitality marketing & management
54
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
International journal of advertising : the quarterly review of marketing communications
49
Journal of marketing management : MM
49
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ECONIS (ZBW)
67
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1
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
4
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
5
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
6
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
7
Uniqueness neglect on consumer resistance to AI
Mou, Yupeng
;
Xu, Tianjie
;
Hu, Yanghong
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
Saved in:
8
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
9
Trust in word of voice communication : why consumers adhere to purchase recommendations made by smart voice assistants
Hernández Ortega, Blanca Isabel
;
Lucia-Palacios, Laura
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1093-1120
Persistent link: https://www.econbiz.de/10014428925
Saved in:
10
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
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