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~isPartOf:"Marketing intelligence & planning"
~subject:"Customer integration"
~subject:"Direktmarketing"
~subject:"Marketing management"
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Customer integration
Direktmarketing
Marketing management
Internet marketing
47
Online-Marketing
45
Social Web
32
Social web
32
Consumer behaviour
25
Konsumentenverhalten
25
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Brand image
12
Markenimage
12
Social media
11
Advertising effects
10
Werbewirkung
10
Brand
9
Markenartikel
9
E-commerce
8
Electronic Commerce
8
Marketingmanagement
8
Advertising
6
Internet
6
Online retailing
6
Online-Handel
6
Werbung
6
Kundenintegration
5
Website
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Brand attitude
3
Business-to-business marketing
3
Customer satisfaction
3
Distribution channel
3
Facebook
3
Influencer marketing
3
Kundenzufriedenheit
3
Lieferantenmanagement
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Bal, Anjali
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Brito, Eliane Pereira Zamith
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1
Darlin Apasrawirote
1
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1
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France, Cassandra
1
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1
Kritcha Yawised
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Le Quynh Hoa
1
Li, Kefang
1
Limbu, Yam B.
1
Maplestone, Vanya Louise
1
Merrilees, Bill
1
Miller, Dale
1
Paisarn Muneesawang
1
Parent, Michael
1
Phan Tan Luc
1
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1
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1
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1
Shao, Wei
1
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1
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1
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1
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Marketing intelligence & planning
Journal of business research : JBR
53
International journal of internet marketing and advertising : IJIMA
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of retailing and consumer services
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
SpringerLink / Bücher
19
Journal of strategic marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of marketing management : MM
14
Springer eBook Collection
14
The journal of business & industrial marketing
14
Journal of internet commerce
13
Journal of marketing communications
13
Journal of the Academy of Marketing Science
12
The journal of product & brand management
11
International journal of advertising : the review of marketing communications
10
Customer engagement : contemporary issues and challenges
9
Journal of promotion management : innovations in planning and applied research
9
The journal of brand management : an international journal
9
European research studies
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of advertising research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Business horizons
7
Health marketing quarterly
7
International journal of business information systems : IJBIS
7
International journal of technology marketing : IJTMkt
7
Journal of marketing
7
Journal of promotion management : JPM
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Information systems research : ISR
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of fashion marketing and management
6
Journal of marketing education : JME
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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ECONIS (ZBW)
13
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1
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
2
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
3
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
4
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
5
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
6
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
7
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
Saved in:
8
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
9
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
10
Critical success factors for B2B e-markets : a strategic fit perspective
Johnson, Michael
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 698-727
Persistent link: https://www.econbiz.de/10010226578
Saved in:
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