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~subject:"Marketing"
~subject:"Relationship marketing"
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Marketing intelligence & planning
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9
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5
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Journal of vacation marketing : an international journal
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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International journal of contemporary hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Methoden zur erfolgreichen Marktsegmentbearbeitung
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Springer eBook Collection / Business and Economics
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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1
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
2
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
3
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
4
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
5
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
6
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
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