//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Loyalty"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
18
Konsumentenverhalten
18
Brand
11
Brand management
11
Markenartikel
11
Markenführung
11
Brand loyalty
10
Brand image
9
Markenimage
9
Customer satisfaction
7
Dienstleistungsqualität
7
Kundenzufriedenheit
7
Service quality
7
Customer loyalty
5
Markentreue
5
Confidence
4
Einzelhandel
4
Loyalty
4
Retail trade
4
Vertrauen
4
E-commerce
3
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Social Web
3
Social web
3
Trust
3
Bewertung
2
Brand architecture
2
Brand awareness
2
Brand trust
2
Commitment
2
Comparison
2
Customer retention
2
Electronic Commerce
2
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Language
All
English
26
Author
All
Bang, Nguyen
2
Leckie, Civilai
2
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Armstrong, Gillian
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Barrett, Nigel J.
1
Cardinale, Sylvia
1
Casidy, Riza
1
Chen, Cheng-Hao Steve
1
Donnelly, Christina
1
Eugene Cheng-xi Aw
1
Fearne, Andrew P.
1
Fernando, Angeline Gautami
1
Ganguli, Shirshendu
1
Giovanis, Apostolos
1
Gopalakrishna B. V.
1
Goutam, Doddahulugappa
1
Hänninen, Nora
1
Ismail, Shahril Azwan
1
Jaiswal, Anand Kumar
1
Japutra, Arnold
1
Jebarakirthy, Charles
1
Karjalouto, Heikki
1
Khan, Imran
1
Kitchen, Philip J.
1
Klepek, Martin
1
Kursunluoglu, Emel
1
Kvíčala, Daniel
1
Lemmink, Jos
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
Lobo, Antonio
1
McDonald, Heath
1
Melewar, T. C.
1
Mensah, Kobby A.
1
Miller, Kenneth E.
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of retailing and consumer services
215
Journal of business research : JBR
145
International journal of hospitality management
79
Journal of travel and tourism marketing
63
Cogent business & management
51
The service industries journal
50
Journal of hospitality marketing & management
45
Cogent Business & Management
41
SpringerLink / Bücher
41
The journal of brand management : an international journal
41
Tourism management : research, policies, practice
40
Asia Pacific journal of marketing and logistics
39
The journal of product & brand management
39
The journal of services marketing
38
European journal of marketing : EJM
35
International journal of contemporary hospitality management
35
Journal of the Academy of Marketing Science
35
Journal of retailing
31
Services marketing quarterly
31
Journal of strategic marketing
30
Psychology & marketing
30
Journal of Business Research
28
International journal of retail & distribution management
27
Marketing letters : a journal of research in marketing
27
The international review of retail, distribution and consumer research
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Service business
24
The international journal of bank marketing : IJBM
24
Tourism management perspectives : TMP
24
Australasian marketing journal
23
Journal of Asian finance, economics and business : JAFEB
23
MPRA Paper
22
Marketing Science
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
NBER working paper series
21
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
21
Journal of Business Ethics
20
Journal of marketing analytics : JMA
20
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced
loyalty
and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
3
Mergers and acquisitions success : examining customer
loyalty
Álvarez-González, Paula
;
Otero-Neira, Carmen
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013532107
Saved in:
4
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
5
Social media marketing, shoppers' store love and
loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
6
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
7
Technology readiness and e-service quality : impact on purchase intention and
loyalty
Goutam, Doddahulugappa
;
Ganguli, Shirshendu
; …
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013172937
Saved in:
8
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
9
Green brand benefits and their influence on brand
loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
10
Gen Y-ers’ brand
loyalty
drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->