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Social Web
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37
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35
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19
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Marketing intelligence & planning
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ECONIS (ZBW)
82
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1
Virtual reality in digital marketing : research agenda based on bibliometric reflection
Zaki, Hafizah Omar
;
Fernandez, Dahlia
;
Omkar Dastane
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
Saved in:
2
From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti
;
Silal, Prakrit
;
Kumar, Jitender
;
Singh, …
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
Saved in:
3
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
6
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
7
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
8
Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Khashan, Mohamed A.
;
Elsotouhy, Mohamed M.
;
Alasker, …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 613-629
Persistent link: https://www.econbiz.de/10014313072
Saved in:
9
The impact of governmental initiatives on corporate environmental responsibility : the case of the Belt and Road Initiative
Sun, Yuting
;
Ren, Jieyu
;
Jin, Gang
;
Hanhui, Hu
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 630-648
Persistent link: https://www.econbiz.de/10014313076
Saved in:
10
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
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