//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
241
Konsumentenverhalten
241
Brand management
103
Markenführung
103
Relationship marketing
99
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
80
Markenimage
80
Internet marketing
47
Marketing
46
Online-Marketing
45
Social Web
43
Social web
43
Dienstleistungsqualität
42
Service quality
42
Brand
38
Markenartikel
38
Customer satisfaction
36
Kundenzufriedenheit
36
Advertising effects
28
Werbewirkung
28
Einzelhandel
27
KMU
27
Retail trade
27
SME
27
USA
27
United States
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Emerging economies
21
Firm performance
21
Lieferantenmanagement
21
Schwellenländer
21
Supplier relationship management
21
Unternehmenserfolg
21
E-commerce
20
Großbritannien
20
India
20
more ...
less ...
Online availability
All
Undetermined
272
Free
3
Type of publication
All
Article
1,965
Book / Working Paper
26
Type of publication (narrower categories)
All
Article in journal
599
Aufsatz in Zeitschrift
599
Collection of articles of several authors
18
Sammelwerk
18
Case study
14
Fallstudie
14
Festschrift
4
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
Undetermined
1,388
English
603
Author
All
Phau, Ian
28
Brennan, Ross
20
Kitchen, Philip J.
12
Simkin, Lyndon
12
Svensson, Göran
12
Hill, Jimmy
11
Hillier, David
11
Jones, Peter
11
Lindgreen, Adam
11
Rowley, Jennifer
11
Brown, Stephen
10
Kling, Nathan D.
10
Clarke-Hill, Colin
9
Comfort, Daphne
9
Herbig, Paul
9
Mitchell, Vincent-Wayne
9
Yavas, Ugur
8
Adam, Stewart
7
Ardley, Barry
7
Arli, Denni
7
Ashill, Nicholas J.
7
Gilmore, Audrey
7
Harridge-March, Sally
7
Herbig, Paul A.
7
Li, Shuliang
7
Madichie, Nnamdi O.
7
Munnukka, Juha
7
Nel, Deon
7
Otero-Neira, Carmen
7
Pitt, Leyland F.
7
Sharma, Piyush
7
Carson, David
6
Catterall, Miriam
6
Crick, Dave
6
Crosier, Keith
6
Grace, Debra
6
Harker, Michael
6
Mysen, Tore
6
Omar, Maktoba
6
Pheng, Low Sui
6
more ...
less ...
Published in...
All
Marketing intelligence & planning
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
more ...
less ...
Source
All
OLC EcoSci
1,384
ECONIS (ZBW)
603
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
1,991
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
Combination of streamers' product description and viewers' comments : moderating effect of streamer–viewer relationship strength
Peng, Yuhong
;
Ding, Jianwei
;
Zhang, Yueyan
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 190-210
Persistent link: https://www.econbiz.de/10014469248
Saved in:
3
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
4
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
5
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
6
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
7
Marketing intelligence and small firms' performance : the role of entrepreneurial alertness and effectuation
Karami, Masoud
;
Hossain, Mokter
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 168-189
Persistent link: https://www.econbiz.de/10014469247
Saved in:
8
A meta-analysis of the effect of chatbot anthropomorphism on the customer journey
Cheng, Yanxia
;
Zhu, Shijia
;
Xiao, Yuyang
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014469190
Saved in:
9
A study on lender participation in peer to peer lending
Mukerjee, Kaushik
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10014469192
Saved in:
10
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->