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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Electronic Commerce"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Electronic Commerce
Internet marketing
46
Online-Marketing
46
Advertising effects
21
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
21
Werbung
20
Social Web
11
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Online retailing
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Online-Handel
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Viral marketing
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Internet
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Brand image
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Digitale Güter
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Relationship marketing
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Marketing management
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26
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Sahni, Navdeep S.
2
Aurier, Philippe
1
Basuroy, Suman
1
Bonatti, Alessandro
1
Bradlow, Eric T.
1
Broz-Giroux, Anne
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Chen, Hailiang
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Ivaldi, Marc
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Joo, Mingyu
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Kalyanam, Kirthi
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Kordrostami, Elika
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Lewis, Randall A.
1
Li, Hui
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Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
Journal of business research : JBR
75
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of promotion management : innovations in planning and applied research
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of management information systems : JMIS
29
Information systems research : ISR
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of internet commerce
26
Electronic commerce research
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of advertising research
22
Journal of marketing research : JMR
21
International journal of hospitality management
19
Technological forecasting & social change : an international journal
19
International journal of business information systems : IJBIS
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : JPM
18
European journal of operational research : EJOR
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
Journal of marketing
15
Cogent business & management
14
Electronic commerce research and applications
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Marketing intelligence & planning
13
Marketing science
13
Journal of current issues and research in advertising
12
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ECONIS (ZBW)
26
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11
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi
;
McAteer, John
;
Marek, Jonathan
; …
- In:
Quantitative marketing and economics : QME
16
(
2018
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
Saved in:
12
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
13
The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011930039
Saved in:
14
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
15
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
16
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
17
The impact of advertising along the conversion funnel
Seiler, Stephan
;
Yao, Songyao
- In:
Quantitative marketing and economics : QME
15
(
2017
)
3
,
pp. 241-278
Persistent link: https://www.econbiz.de/10011775049
Saved in:
18
Mixed pricing in online marketplaces
Seim, Katja
;
Sinkinson, Michael
- In:
Quantitative marketing and economics : QME
14
(
2016
)
2
,
pp. 129-155
Persistent link: https://www.econbiz.de/10011531550
Saved in:
19
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
Saved in:
20
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Saved in:
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