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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
~subject:"United States"
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Relationship marketing
United States
Viral marketing
36
Virales Marketing
36
Consumer behaviour
28
Konsumentenverhalten
28
Social Web
11
Social web
11
Internet marketing
10
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10
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Bagaas, Ingrid K.
1
Blut, Markus
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Bosukonda, Narendra
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Dixit, Saumya
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Marketing letters : a journal of research in marketing
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
46
Journal of business research : JBR
32
International journal of hospitality management
21
Journal of hospitality marketing & management
17
The journal of services marketing
13
International journal of contemporary hospitality management
12
Journal of service research : JSR
12
Tourism management : research, policies, practice
12
International journal of internet marketing and advertising : IJIMA
11
Journal of travel and tourism marketing
11
The journal of product & brand management
11
Psychology & marketing
10
Cogent business & management
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International journal of electronic marketing and retailing : IJEMR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Business horizons
6
European journal of marketing : EJM
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of brand management : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of advertising research
5
Journal of internet commerce
5
Journal of marketing communications
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Services marketing quarterly
5
The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
10
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
3
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
4
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
5
The unrealized value of incentivized eWOM recommendations
Kim, John
;
Naylor, Gillian
;
Sivadas, Eugene
;
Sugumaran, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 411-421
Persistent link: https://www.econbiz.de/10011537257
Saved in:
6
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
7
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
8
Am I cheap? : testing the role of store personality and self-congruity in discount retailing
Willems, Kim
;
Swinnen, Gilbert
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 513-539
Persistent link: https://www.econbiz.de/10009492159
Saved in:
9
The role of love in satisfied customers' relationships with retailers
Kim, Hye-yŏng
;
Kim, Youn-kyung
;
Jolly, Laura
; …
- In:
The international review of retail, distribution and …
20
(
2010
)
3
,
pp. 285-296
Persistent link: https://www.econbiz.de/10003996368
Saved in:
10
Retailer evaluation: the crucial link between in-store processes and shopping outcomes
Gurel-Atay, Eda
;
Giese, Joan L.
;
Godek, John
- In:
The international review of retail, distribution and …
20
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10003996370
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