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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Produktqualität"
~subject:"United States"
~type_genre:"Article in journal"
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Internet marketing
Produktqualität
United States
Brand management
454
Markenführung
454
Consumer behaviour
375
Konsumentenverhalten
375
Brand image
366
Markenimage
366
Brand
240
Markenartikel
238
Beziehungsmarketing
112
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112
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58
Social web
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Advertising effects
51
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Online-Marketing
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44
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Marketingmanagement
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37
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Fang, Xiang
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Marketing letters : a journal of research in marketing
The journal of product & brand management
Journal of business research : JBR
120
The journal of brand management : an international journal
77
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
52
Psychology & marketing
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of advertising research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of marketing communications
31
International journal of advertising : the review of marketing communications
28
Journal of promotion management : innovations in planning and applied research
28
Tourism management : research, policies, practice
26
International journal of hospitality management
25
Journal of promotion management : JPM
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
European journal of marketing : EJM
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of fashion marketing and management
21
Marketing intelligence & planning
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing
20
Journal of marketing management : MM
20
Business horizons
19
Cogent business & management
19
Journal of international consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of strategic marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of international marketing
15
Journal of internet commerce
15
Journal of marketing theory and practice
15
International journal of electronic marketing and retailing : IJEMR
13
Journal of global marketing
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
The journal of consumer marketing
13
Journal of marketing for higher education
12
Tourism management perspectives : TMP
12
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ECONIS (ZBW)
97
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97
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1
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
2
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
3
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
4
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
5
Online firestorms : an act of civic engagement or a narcissistic boost? : the role of brand misconduct appraisals
Delgado-Ballester, Elena
;
López-López, Inés
;
Bernal, …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10013552955
Saved in:
6
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
7
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
8
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
9
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
10
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
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