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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Internet marketing"
~subject:"Service quality"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Service quality
Virales Marketing
Consumer behaviour
584
Konsumentenverhalten
584
Holiday behaviour
113
Urlaubsverhalten
113
Tourism
87
Tourismus
86
Brand image
75
Markenimage
75
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Marketing letters : a journal of research in marketing
Tourism management : research, policies, practice
Journal of retailing and consumer services
415
Journal of business research : JBR
346
International journal of hospitality management
255
International journal of internet marketing and advertising : IJIMA
136
The journal of services marketing
124
International journal of contemporary hospitality management
110
Journal of hospitality marketing & management
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Cogent business & management
97
Journal of travel and tourism marketing
95
Journal of marketing communications
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of internet commerce
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
The service industries journal
74
International journal of electronic marketing and retailing : IJEMR
73
Services marketing quarterly
72
International journal of advertising : the review of marketing communications
71
Psychology & marketing
71
Asia Pacific journal of marketing and logistics
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
Journal of promotion management : innovations in planning and applied research
65
The journal of product & brand management
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
60
Journal of service research : JSR
56
Journal of the Academy of Marketing Science
55
Electronic commerce research
53
Technological forecasting & social change : an international journal
51
European journal of marketing : EJM
50
Journal of marketing
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of retailing
48
Marketing intelligence & planning
48
Service business
48
Management science : journal of the Institute for Operations Research and the Management Sciences
47
International journal of consumer studies
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of service management
44
Journal of strategic marketing
43
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ECONIS (ZBW)
101
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1
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
2
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
3
Recipe for perceived personalization in hotels
Lei, Soey Sut Ieng
;
Wang, Dan
;
Fong, Lawrence Hoc Nang
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457528
Saved in:
4
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
5
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
6
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
7
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
8
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
9
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
10
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
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