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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Digital marketing"
~subject:"Filmwirtschaft"
~type:"article"
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Marketing letters : a journal of research in marketing
International journal of advertising : the review of marketing communications
77
Journal of business research : JBR
56
Journal of marketing communications
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of advertising research
24
Journal of retailing and consumer services
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing
13
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Cogent business & management
11
Electronic commerce research
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
Journal of the Academy of Marketing Science
10
Technological forecasting & social change : an international journal
10
Business horizons
9
International journal of technology marketing : IJTMkt
9
Journal of internet commerce
9
Marketing science
9
The marketing review
9
Young consumers : insight and ideas for responsible marketers
9
Marketing intelligence & planning
8
Operations research
8
International journal of electronic commerce : IJEC
7
Journal of retailing
7
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11
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1
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
2
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
3
Using virtual reality to increase charitable donations
Kristofferson, Kirk
;
Daniels, Michelle E.
;
Morales, …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013184267
Saved in:
4
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
5
The Second Digital Revolution
Rindfleisch, Aric
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
Saved in:
6
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
7
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
8
The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011930039
Saved in:
9
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
10
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
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