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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Filmwirtschaft"
~subject:"Online-Marketing"
~type:"article"
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Advertising
Filmwirtschaft
Online-Marketing
Internet marketing
30
Consumer behaviour
15
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15
Social Web
11
Social web
11
Advertising effects
8
Viral marketing
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
187
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
114
Journal of advertising research
113
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
64
International journal of advertising : the quarterly review of marketing communications
64
Cogent business & management
61
Journal of management information systems : JMIS
60
Business horizons
57
International journal of technology marketing : IJTMkt
56
Journal of promotion management : JPM
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Psychology & marketing
54
The journal of product & brand management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of hospitality marketing & management
45
International journal of business information systems : IJBIS
44
International journal of contemporary hospitality management
44
Journal of marketing management : MM
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
30
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1
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
2
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
3
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
4
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
5
Predicting firm market performance using the social media promoter score
Chung, Sunghun
;
Shin, Donghyuk
;
Park, Jooyoung
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 545-561
Persistent link: https://www.econbiz.de/10013454628
Saved in:
6
Using virtual reality to increase charitable donations
Kristofferson, Kirk
;
Daniels, Michelle E.
;
Morales, …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013184267
Saved in:
7
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
8
The Second Digital Revolution
Rindfleisch, Aric
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
Saved in:
9
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
10
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
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