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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"B-to-B-Marketing"
~subject:"Markenartikel"
~subject:"United States"
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B-to-B-Marketing
Markenartikel
United States
Brand management
70
Markenführung
70
Consumer behaviour
53
Konsumentenverhalten
53
Brand image
47
Markenimage
47
Brand
34
Advertising effects
12
Werbewirkung
12
Beziehungsmarketing
9
Relationship marketing
9
Emotion
8
Brand loyalty
6
Branding
6
Business-to-business marketing
5
Perception
5
Wahrnehmung
5
Advertising
4
Advertising music
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Brand name
4
Confidence
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Experiment
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Luxury goods
4
Luxusgüter
4
Markentreue
4
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Product design
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Produktgestaltung
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Sound symbolism
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USA
4
Vertrauen
4
Werbemusik
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Werbung
4
Brand names
3
Brand personality
3
Cognition
3
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42
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Klink, Richard R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Griffin, Abbie
2
Gunasti, Kunter
2
Kouril, Michal
2
Lilien, Gary L.
2
Liu, Maggie Wenjing
2
Neslin, Scott A.
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Wu, Lan
2
Athaide, Gerard A.
1
Baghi, Ilaria
1
Baxter, Stacey M.
1
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1
Besharat, Ali
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bowman, Douglas
1
Bradlow, Eric T.
1
Bun, Maurice J. G.
1
Carpenter, Thomas P.
1
Casteran, Gauthier
1
Chatterjee, Rabikar
1
Chen, Wei-Wei
1
Chrysochou, Polymeros
1
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1
Deighton, John
1
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1
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1
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1
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1
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1
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1
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Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
622
Journal of business research : JBR
343
The journal of brand management : an international journal
261
The journal of business & industrial marketing
240
The journal of product & brand management
207
Journal of retailing and consumer services
147
Journal of business-to-business marketing
128
SpringerLink / Bücher
115
European journal of marketing : EJM
73
Journal of marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Psychology & marketing
59
Marketing intelligence & planning
55
Journal of strategic marketing
53
Asia Pacific journal of marketing and logistics
50
Journal of the Academy of Marketing Science
45
Springer eBook Collection
38
Journal of marketing communications
36
Journal of marketing management : MM
36
Handbook of business-to-business marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Business horizons
33
European journal of marketing
33
International journal of hospitality management
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
30
Journal of promotion management : JPM
30
The IUP journal of brand management : IJBRM
30
The journal of consumer marketing
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Journal of international consumer marketing
29
Harvard business review : HBR
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Research
28
Brands and branding
27
Cogent business & management
27
Harvard-Business-Manager : das Wissen der Besten
27
Gabler Edition Wissenschaft
26
Journal of fashion marketing and management
26
Journal of international marketing
26
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ECONIS (ZBW)
42
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
3
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
4
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
5
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
8
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
9
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
10
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
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