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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"B-to-B-Marketing"
~subject:"Perceived fit"
~subject:"United States"
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Search: subject:"Markenführung"
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B-to-B-Marketing
Perceived fit
United States
Brand management
70
Markenführung
70
Consumer behaviour
53
Konsumentenverhalten
53
Brand image
47
Markenimage
47
Brand
34
Markenartikel
34
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Beziehungsmarketing
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Relationship marketing
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Emotion
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Branding
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Business-to-business marketing
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Perception
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Advertising
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Advertising music
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Brand name
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Confidence
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Experiment
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Luxury goods
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Product design
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Sound symbolism
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USA
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Vertrauen
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Werbemusik
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Griffin, Abbie
2
Lilien, Gary L.
2
Bayus, Barry L.
1
Bowman, Douglas
1
Bun, Maurice J. G.
1
Carpenter, Thomas P.
1
Choi, Choongbeom
1
Choi, Sungwoo
1
Dens, Nathalie
1
Ding, Min
1
Erling Olsen, Lars
1
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1
Grewal, Rajdeep
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1
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1
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1
Lim, Wei Shi
1
Liu, Stella X.
1
Mayer, James Mark
1
Meling Samuelsen, Bendik
1
Peev, Plamen
1
Pelsmacker, Patrick de
1
Pogacar, Ruth
1
Raaij, Erik M. van
1
Reibstein, Dave
1
Russell, Cristel
1
Russell, Dale
1
Soo, Jiuan Tan
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Triest, Sander van
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Verhellen, Yann
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Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
613
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
112
SpringerLink / Bücher
74
Handbook of business-to-business marketing
35
Journal of marketing
34
The journal of brand management : an international journal
34
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The journal of product & brand management
26
Harvard-Business-Manager : das Wissen der Besten
24
Research
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
European journal of marketing : EJM
21
Harvard business review : HBR
21
Gabler Edition Wissenschaft
20
Journal of the Academy of Marketing Science
20
The journal of personal selling & sales management : JPSSM
19
Marketing intelligence & planning
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Journal of marketing management : MM
16
Journal of marketing theory and practice
16
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Journal of strategic marketing
15
Europäische Hochschulschriften / 5
14
Journal of customer behaviour
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Springer eBook Collection / Business and Economics
14
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of advertising research
12
Journal of business market management : JBM
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business horizons
11
Business-to-Business-Marketing
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
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ECONIS (ZBW)
12
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1
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
2
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
3
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
4
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
5
The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik
;
Erling Olsen, Lars
;
Keller, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
Saved in:
6
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
7
Competitive channel relationship management : when resellers establish competing manufacturer relationships
Vinhas, Alberto Sa
;
Gibbs, Richard
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 645-659
Persistent link: https://www.econbiz.de/10009579984
Saved in:
8
Introduction to the special issue on B2B research
Jap, Sandy D.
;
Reibstein, Dave
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 207-209
Persistent link: https://www.econbiz.de/10003998106
Saved in:
9
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Saved in:
10
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
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