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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Virales Marketing"
~subject:"Zahlungsbereitschaftsanalyse"
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Beziehungsmarketing
Virales Marketing
Zahlungsbereitschaftsanalyse
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Relationship marketing
27
Emotion
23
Theorie
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Theory
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Experiment
20
Advertising
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Werbung
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Viral marketing
18
Cognition
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Kognition
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Market research
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Marktforschung
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Internet marketing
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Online-Marketing
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Perception
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Wahrnehmung
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Customer satisfaction
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Kundenzufriedenheit
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Präferenztheorie
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Theory of preferences
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Personality psychology
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Persönlichkeitspsychologie
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Preismanagement
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Pricing strategy
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Chen, Qimei
2
Doorn, Jenny van
2
Saenger, Christina
2
Spann, Martin
2
Thomas, Veronica L.
2
Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
1
Ahuvia, Aaron
1
Ashworth, Laurence
1
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1
Baghi, Ilaria
1
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1
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1
Blut, Markus
1
Bosukonda, Narendra
1
Breugelmans, Els
1
Bügel, Marnix S.
1
Cadario, Romain
1
Casteran, Gauthier
1
Chen, Jie
1
Chrysochou, Polymeros
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
D'Mello, Jason
1
Das, Neel
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Dogerlioglu-Demir, Kivilcim
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1
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1
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1
Evanschitzky, Heiner
1
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1
Fang, Shu
1
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1
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1
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
562
Journal of business research : JBR
480
International journal of hospitality management
244
The journal of services marketing
134
The journal of product & brand management
117
Psychology & marketing
115
Journal of the Academy of Marketing Science
97
International journal of contemporary hospitality management
96
Journal of hospitality marketing & management
95
The journal of brand management : an international journal
94
Cogent business & management
93
Journal of travel and tourism marketing
93
Asia Pacific journal of marketing and logistics
86
Journal of retailing
83
International journal of consumer studies
79
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Tourism management : research, policies, practice
78
Journal of marketing
76
Journal of strategic marketing
76
The service industries journal
71
European journal of marketing : EJM
67
Marketing intelligence & planning
67
The international review of retail, distribution and consumer research
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
62
Journal of service management
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Food policy : economics planning and politics of food and agriculture
60
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
59
Journal of marketing communications
57
SpringerLink / Bücher
57
Services marketing quarterly
56
Journal of service research : JSR
54
International journal of electronic marketing and retailing : IJEMR
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
53
International journal of retail & distribution management
51
Journal of internet commerce
50
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ECONIS (ZBW)
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
4
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
7
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
8
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
9
How limited consumption experiences affect word of mouth
Saenger, Christina
;
Thomas, Veronica L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
Saved in:
10
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
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