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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand"
~subject:"Werbewirkung"
~type:"article"
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Search: subject_exact:"Brand personality"
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Brand
Werbewirkung
Brand image
61
Markenimage
61
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
46
Markenführung
46
Markenartikel
27
Advertising effects
14
Beziehungsmarketing
7
Relationship marketing
7
Branding
6
Emotion
6
Experiment
5
Perception
5
Wahrnehmung
5
Brand extension
4
Brand loyalty
4
Markentransfer
4
Sound symbolism
4
Advertising
3
Brand name
3
Brand personality
3
Confidence
3
Customer satisfaction
3
Kundenzufriedenheit
3
Market research
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
Measurement
3
Messung
3
Packaging
3
Perceived fit
3
Personality psychology
3
Persönlichkeitspsychologie
3
Product counterfeiting
3
Produktpiraterie
3
USA
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34
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34
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English
35
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Klink, Richard R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Dens, Nathalie
2
Gunasti, Kunter
2
Kouril, Michal
2
Liu, Maggie Wenjing
2
Pelsmacker, Patrick de
2
Pogacar, Ruth
2
Rossiter, John R.
2
Wu, Lan
2
Athaide, Gerard A.
1
Baghi, Ilaria
1
Baxter, Stacey M.
1
Bekk, Magdalena
1
Besharat, Ali
1
Biswas, Abhijit
1
Boeuf, Benjamin
1
Carpenter, Thomas P.
1
Casteran, Gauthier
1
Chrysochou, Polymeros
1
Clemente, Sarah
1
Cohen, Justin
1
Devezer, Berna
1
Dolansky, Eric
1
Dommer, Sara Loughran
1
Eisend, Martin
1
Faulkner, Margaret
1
Fischer, Alexander
1
Gabrielli, Veronica
1
Ghosh Chowdhury, Tilottama
1
Grahl, Daniel
1
Grégoire, Yany
1
Guha, Abhijit
1
Ilicic, Jasmina
1
Johnson, Jean L.
1
Kashmiri, Saim
1
Kellaris, James J.
1
Keller, Kevin Lane
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
210
The journal of brand management : an international journal
173
The journal of product & brand management
164
Journal of retailing and consumer services
100
Psychology & marketing
56
European journal of marketing : EJM
52
Journal of marketing communications
50
Asia Pacific journal of marketing and logistics
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing intelligence & planning
37
International journal of advertising : the quarterly review of marketing communications
36
The journal of consumer marketing
32
International journal of hospitality management
31
Journal of strategic marketing
31
International journal of advertising : the review of marketing communications
29
Journal of promotion management : innovations in planning and applied research
29
International journal of consumer studies
27
Journal of global marketing
27
Journal of international consumer marketing
27
Journal of promotion management : JPM
27
European journal of marketing
25
Journal of marketing
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
International marketing review
22
Journal of advertising research
22
Cogent business & management
21
International journal of internet marketing and advertising : IJIMA
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of the Academy of Marketing Science
20
Marketing : ZFP ; journal of research and management
20
Young consumers : insight and ideas for responsible marketers
20
The IUP journal of brand management : IJBRM
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of marketing management : MM
18
Journal of fashion marketing and management
17
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ECONIS (ZBW)
35
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1
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
2
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
3
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
4
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
5
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
6
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
7
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
8
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
9
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
10
Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
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