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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand loyalty"
~subject:"Markenimage"
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Brand loyalty
Markenimage
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Markenartikel
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
191
The journal of brand management : an international journal
168
The journal of product & brand management
159
Journal of retailing and consumer services
98
European journal of marketing : EJM
46
Psychology & marketing
43
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing intelligence & planning
33
Journal of strategic marketing
31
The journal of consumer marketing
29
Journal of marketing communications
28
International journal of hospitality management
25
Journal of international consumer marketing
25
International journal of consumer studies
24
European journal of marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of global marketing
21
Journal of marketing
21
Cogent business & management
20
International marketing review
20
Journal of fashion marketing and management
20
Journal of promotion management : innovations in planning and applied research
20
Journal of the Academy of Marketing Science
20
Journal of promotion management : JPM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of international marketing
17
The IUP journal of brand management : IJBRM
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of market research
15
International journal of retail and distribution management
15
Qualitative market research : an international journal
15
Global business review
14
International journal of internet marketing and advertising : IJIMA
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
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ECONIS (ZBW)
28
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1
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
2
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
3
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
4
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
5
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
6
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
7
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
8
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
9
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
10
Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
Saved in:
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