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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Country of origin"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Search: subject:"Ursprungsregeln"
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Country of origin
Konsumentenverhalten
Consumer behaviour
5
Rules of origin
5
Ursprungsregeln
5
Brand image
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenimage
2
USA
2
United States
2
Automotive market
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Brand
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Brand management
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Car market
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Consumer ethnocentrism
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Controlled experiment
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Country-of-origin
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Country-of-origin effects
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Ethnic group
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Ethnische Gruppe
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France
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Frankreich
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French
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National culture
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Nationalkultur
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Product ethnicity
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Präferenztheorie
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Regional economics
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Russell, Cristel
2
Russell, Dale
2
Chuang, Shih-Chieh
1
Fischer, Peter Mathias
1
Kim, Minyoung
1
Kim, Sunghoon
1
Klein, Jill
1
Lee, Jongkuk
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Yen, HsiuJu Rebecca
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Marketing letters : a journal of research in marketing
Journal of international consumer marketing
14
Journal of global marketing
13
Asia Pacific journal of marketing and logistics
12
International marketing review
10
Journal of business research : JBR
8
The journal of brand management : an international journal
6
Journal of international marketing
5
Journal of retailing and consumer services
5
Journal of marketing management : MM
4
Journal of consumer behaviour : an international research review
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of promotion management : JPM
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Cross cultural management : an international journal
2
International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of targeting, measurement and analysis for marketing
2
Journal of the Academy of Marketing Science
2
Kyŏngje-yŏn'gu
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
Thunderbird international business review
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asian business & management
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
1
Baltic journal of management
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Central European business review : CEBR
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ECONIS (ZBW)
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1
Spatial heterogeneity of country-of-origin effects within a country : analysis of online review ratings in the US car market
Kim, Minyoung
;
Kim, Sunghoon
;
Lee, Jongkuk
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10011876253
Saved in:
2
Disentangling country-of-origin effects : the interplay of product ethnicity, national identity, and consumer ethnocentrism
Fischer, Peter Mathias
;
Zeugner-Roth, Katharina P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10011675154
Saved in:
3
Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior...
Russell, Cristel
;
Russell, Dale
;
Klein, Jill
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 357-371
Persistent link: https://www.econbiz.de/10010217762
Saved in:
4
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
5
The impact of a product's country-of-origin on compromise and attraction effects
Chuang, Shih-Chieh
;
Yen, HsiuJu Rebecca
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 279-291
Persistent link: https://www.econbiz.de/10003549621
Saved in:
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